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How to Build Links with Infographics and Boost Your SEO

Digital Marketing is one of the new evolving technologies in the era of internet marketing or internet marketing service Likewise, SEO is an integral part of Internet marketing, So with this article, we will learn about How to Build Links with Infographics and Boost Your SEO.

If you’ve been creating lots of quality content for a while now, yet you haven’t noticed any improvements to your organic traffic, then backlinks might be the issue

Link building should be an integral part of your Search Engine Optimization (SEO) strategy. The more quality sites include links to you, the higher you can rank.

You can build links in various ways, from writing guest posts for other blogs to finding broken links across the internet and replacing them with your own.

For the best results, you’ll have to use most of the link-building methods available, and the best course of action is to opt for an internet marketing service.

There’s one effective link-building strategy that’s getting increasingly popular, and that is by using infographics. So, why and how should you use infographics?

Why Should You Use Infographics?

Let’s put it this way: 65% of us are visual learners, meaning that naturally, most of us are more attracted to visual content like videos, articles, and infographics, the last one being the best performing content type.

Infographics can boost your website traffic by up to 12%. That’s because infographics are just more fun and easier to scan than reading an entire article.

As a result, people will pay more attention to your content, and, as a consequence, your backlinks will be more visible and more likely to be clicked on.

So, how can you use infographics to boost your SEO?

Let’s put it this way: 65% of us are visual learners, meaning that naturally, most of us are more attracted to visual content like videos, articles, and infographics, the last one being the best performing content type.

Infographics can boost your website traffic by up to 12%. That’s because infographics are just more fun and easier to scan than reading an entire article.

As a result, people will pay more attention to your content, and, as a consequence, your backlinks will be more visible and more likely to be clicked on.

So, how can you use infographics to boost your SEO?
Before searching for high-quality sites to post your links on, you must thoroughly research your infographics.

Creating an Infographic

1. Research

When it comes to research, there are two things you have to take care of: the content and the audience.

Firstly, infographics are all about content. What’s the point in creating one if it doesn’t provide people with new and relevant information? Neither bloggers nor your audience will show any interest.

With that said, your content needs to be entirely original. And to do that, you’ll need to do a lot of research.

The best source of information you can get your hands on is right under your nose. Everybody has got something to say: your clients, employees, your friends, and even their friends.

With that said, your best bet would be to conduct a poll or study. The key to creating unique infographics is to use data that no one else has.

Take your audience into account. You need to know who you’re addressing, as thhttps://webkul.com/blog/need-of-digital-asset-management/e infographic’s tone and even visuals will depend on this factor.


2. Narrative

As we’ve previously mentioned, infographics are the top-performing visual content type because they are typically more fun and easier to read. What makes an infographic fun is its narrative.

Instead of plastering information without saying anything else on the side, you should rather create a storyline that takes readers from point A to point B, with the statistics included along the way.

This will get the users more engaged, and as a result, they’ll get to retain the information easier.

3. Design

When it comes to your infographic design, you will first have to figure out the best way to visualize the information. There are plenty of infographic types, and each one of them serves its purpose.

For example, if you’re looking to visualize data, your best choice would be a statistical infographic. Or, if you’re creating a tutorial, you should use the process infographic.

After that, it’s time to customize your infographic. This is where you include all of your data or content and adjust the formatting and font sizes. You can also play around with the colors, so you can make them match with your brand.

And finally, don’t forget to add a footer containing your sources, as well as your company logo, so you can let people know who created the infographic.

Now that we’ve seen how to create infographics, let’s look at how you can use them to build backlinks.

Building Backlinks

Backlinks play a vital role in SEO( Search Engine Optimization) with this you can improve the overall growth and ranking of your website.

 Backlinks are links from one website to another website.  Google and other search engines consider backlinks as a vote. Likewise, with backlinks, we can also increase the organic of our website on search engines.

1. Publishing

Let’s start with the basics. Before you get into the link-building process, you first have to publish the infographic on your website. After all, people will need to have a place to link back to in the first place.

However, when publishing it, there’s one thing you have to keep in mind. When posting the infographic, remember to include some text on the side and explain the information in more detail.

That’s because lengthier content usually ranks higher in the search results. Also, for shareability, make sure to generate an embed code

2. Submission Sites

Submission sites are a quick and easy way to build backlinks. There are plenty of directories out there, and the best of it all is that most of them are free. The ones that are not, only charge a small fee.

You can usually submit the infographic by itself, but some require a short description to accompany it. Because this method is quick, easy, and cheap, that doesn’t mean it will bring you significant results. For that, you will have to resort to outreach.

3. Outreach

This will be the bread and butter of your link-building strategy. Here, you’ll have to reach out to influencers, bloggers, and even journalists to get them to include your infographic in their posts.

Now, keep in mind that outreach needs to be strategic.
Besides searching for the right people, you’ll also need to be effective as you would have to convince the people you’re reaching out to that their audience will be intrigued by your infographics.

Not only that, but you will also need to be a good negotiator.

4. Press Release

As opposed to other types of content, infographics are more likely to go viral. One way to make that happen is by submitting your infographic to multiple PR sites.

As the people who follow press releases are typically journalists, you might eventually be featured in a major online publication. Consequently, your infographic can be put in front of a wider audience, all that while gaining a quality backlink.

 

5. Social Media

And finally, don’t forget about social media. Even if you don’t have a major following, many groups and pages may want to feature your infographics.

Also, if you share your website blog post, including an infographic, that counts as a social signal that will further help you in Google rankings. Make sure to share the posts of other people referencing your infographics, as that will further boost your original post.

Final Words

Infographics, if used correctly, can be a great way to gain backlinks in a fully organic way. Keep in mind that your infographics have to be unique. It would be best if you’d conduct your own research and use data that no one else has.

This will make you stand out from the crowd and will increase the likelihood of your infographic going viral.

 

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