The rise of technology in the last few years has brought an extensive change in the world with eCommerce becoming a defacto standard of shopping. Here we will discuss some key features of multichannel eCommerce.

What is Multichannel eCommerce?

Multichannel eCommerce is the technique to sell the products from more than one place online. The strategy of selling products in different eCommerce channels can also increase the sales of the products and grow your business exponentially.

Top 5 key features of Multichannel eCommerce

Below we have discussed the most important features of multichannel eCommerce that you should be aware of.

Inventory Management

Assigning inventory to multiple channels is very important so that products are available for each channel. Inventory management should also be organized in such a manner that the out of stock situation in the channels should be minimized.

Sellers should also get the notification about the low stock in the inventories that have been assign for the channels so that the product management across the inventories can be done properly.

Product Data Management

Product data management should be done in a manner that the platform is not affected while uploading or modifying the product data and information.

To make it easy and reduce the data traffic you can also make use of the PIM platform to manage a large amount of product information and distribute it through various channels and respective sales.

You can easily translate the information about the products according to the Locales and can be exported through the channels. You can make use of platforms like Akeneo that carry all the requirements of a desirable PIM platform. Akeneo provides better Product Information Management.

 

Digital Asset Management

It is a very important step to store all the marketing content such as images, videos, and other multimedia assets and these can be searched and distributed according to the requirements. This is an also very cost-effective technique because it offers faster saving, searching and distributing the marketing artworks and content.

DAM ensures that all the assets are perfectly stored so that the data never get lost and the nice thing is duplicated are eliminated so space is also saved.

• DAM Support all file assets including images and other files like PDF, DOC, XLS, and all others.
• Various Asset management actions for delete, edit, starred fields, alt text.
• You can  also reuse the same image in different products

Some of the popular DAM software are Bynder, QBank

, Asset Bank, ImageDirector, MediaBeacon, Brandfolder, etc.

 

 

Robust API

The APIs are the very vital assets for the better functionality of any application. A Robust API allows easy sharing of data with the application’s user and other systems with great access.

Developers can also add new features in it.

Some of the main features of Robust API in the market place may be like:-

• Schedule and send text message campaigns through your own contact management or CRM software.
• Automatically sync activity, including customer interaction with your own customer management software.
• Save time, headache, and money by integrating text messaging for all your customers.

GraphQL APIs are more scalable and is better as compared to the RESTful API. It checks the query and fetches the data as per required. It is the modern way of building and querying APIs which has the following advantages:

• Easier to transport data if there are millions of resources.
• Allow clients to use exactly what data it needs and transports the data in a predictive way.
• These APIs are fast and stable.
• GraphQL structured data in forms of graph for better transverse and retrieve data.
• It provides more stability and simplicity to the data.

If there is a strong API for the eCommerce website the response will be automatically better.

 

 

Smooth Delivery and Return

To win the customers trust is the key step for an eCommerce website that must follow the following credentials

• Transparency between the customers and the vendors about the product and all the details.
• Products delivery time to customers.
• Proper return policy for the products.
• FBA Policies should be maintained by which vendors put their products but all the other credentials like picking, packing, tracking, refund, and return should be managed by eCommerce websites so that the customers can get the best experience possible.
• 24*7 customer service

 

Multi-channel eCommerce is for sure is the future of online business. More and more business are now going multi-channel to expand their business on the global platform.