GraphQL API driven architecture
GraphQL is a query language for your API that comes with a set of guidelines that are used to handle requests from the clients and responses from the server. Headless commerce has more focus on the data, and GraphQL allows front ends to retrieve just what they need. This allows you to facilitate your Laravel eCommerce store with more unique experiences. Whereas REST APIs expose a different endpoint for each resource object, and a GraphQL API makes all data available at a single endpoint.
Headless commerce is based on an architecture in which the front end and back end work independently, JSON API is all that the platform provides. And these APIs can be easily connected to any sales channel, such as mobile apps, desktop apps, smartwatches, voice assistants, or POS screens without requiring a new back end for each one. It means delivering your Laravel e-commerce store products, videos, blogs, reviews, etc anywhere by using JSON APIs.
Ultrafast front end Optimisation
In Laravel headless eCommerce, the database is fully centralized through which the developer can deliver the content anywhere via API. And a decoupled architecture allows them to make rapid changes to the front end without disturbing the back end. In headless commerce, the data is rendered in JSON which is lightweight hence it speeds up the storefront performance.
Build it with any front-end Technology
Be a Trendsetter
Every day your customer touchpoint for purchase is continuously updating and changing with the adoption of new technology. Here the GraphQL based Rest API allows your Laravel platform to reach your customer at their point of contact. The adoption of headless commerce allows you to push your Laravel store content to any platform or sales channel via APIs.
With the Laravel headless independent infrastructure, your development and UI teams can work with full freedom and this facilitates faster time to market when adopting new sales channels to capture new market/zone. Thus allowing you to easily deploy your applications in the market from virtually any platform. Afterward either it's a tablet, smartphones, or any hand-held device, you can easily engage with your customers and drive useful analytics.
The decoupling approach of laravel headless commerce allows you to have control over your customer interaction without worrying about the impact on backend systems. Today’s customers demand full control over their purchase, they want to buy items on the go through mobile apps, desktop apps, voice-controlled IoT devices, or Kiosks. Separating the frontend from the backend allows you to decouple development which provides your customer an omnichannel experience.
Round-the-clock easy customizations
With the adaptable infrastructure of headless commerce, customizations are no longer a big hassle. Many integrations and changes like analytics, SDKs, to accelerate your site performance; PWAs for native mobile-like experience, and AMP pages for mobile-first approach can be done seamlessly even without disturbing the backend system. This leads to a greater degree of personalization experience for your laravel platform.
Enrich eCommerce Development
The world of eCommerce is extending every day vise versa the market is also more competitive nowadays. With Laravel headless APIs let your developer focus on the end-user, rather than writing code and business logic. Create seamless experiences and powerful extensions through GraphQL based Rest API. A custom template can be made ready which they can easily reuse to develop a marketing campaign or section on their website.