GraphQL API driven architecture
GraphQL is a query language for your API that comes with a set of guidelines that are used to handle requests from the clients and responses from the server. Headless commerce has more focus on the data, and GraphQL allows front ends to retrieve just what they need. This allows you to facilitate your Laravel eCommerce store with more unique experiences. Whereas REST APIs expose a different endpoint for each resource object, and a GraphQL API makes all data available at a single endpoint.
Headless commerce is based on an architecture in which the front end and back end work independently, JSON API is all that the platform provides. And these APIs can be easily connected to any sales channel, such as mobile apps, desktop apps, smartwatches, voice assistants, or POS screens without requiring a new back end for each one. It means delivering your Laravel e-commerce store products, videos, blogs, reviews, etc anywhere by using JSON APIs.
Ultrafast front end Optimisation
In Laravel headless eCommerce, the database is fully centralized through which the developer can deliver the content anywhere via API. And a decoupled architecture allows them to make rapid changes to the front end without disturbing the back end. In headless commerce, the data is rendered in JSON which is lightweight hence it speeds up the storefront performance.
Build it with any front-end Technology
Be a Trendsetter
With the new trends coming in the market daily and the growing computational power, your systems need to be flexible so the new changes can be easily adopted at any point. Your front-end design and backend infrastructure should work in parallel to get the changes implemented. With headless commerce, your storefront can easily be molded with the current trends.
With independent infrastructure working at both ends, your development and UI teams can work with full freedom in headless eCommerce allowing to easily deploy your applications in the market from virtually any platform. Afterwards either it's tablet, smartphones or any hand-held device, you can easily engage with your customers and drive useful analytics.
From developing the business logic to designing storefront, you have got the total control over your eCommerce shop so you can easily develop the marketing strategy and create endless sales opportunities. Moreover, you can also easily integrate various enterprise applications like PIM, CRM or ERP without delaying your product launch.
Round-the-clock easy customisations
With headless commerce, customisations are no longer a big hassle. Deliver eye-catching content and customisations in no time to your customers anywhere anytime. Easily integrate analytics, SDKs, to accelerate your site performance; PWAs for native mobile-like experience and AMP pages for mobile-first approach.
Enrich eCommerce Development
Since the marketer has full freedom to work without waiting for the changes made by the developer in headless eCommerce, they can easily build custom pages in their eCommerce website. A custom template can be made ready which they can easily reuse to develop marketing campaign or section on their website.