Below are few tech-specs you should consider to ensure your website is functional, successful, and secure.
Of all the things, the most crucial part is how your eCommerce website is storing and accessing product information.
Let us understand this with an existing problem:
Suppose you are a retailer who wants to store simple product information of shirts. Some eCommerce platforms use to store the data in a simple RDBMS or spreadsheet kind of format where information is kept in tables.
Your shirt may have attributes like Unique ID, Title, Color, Size and SKU
If you sell the same thing throughout your website, then you just need to add additional rows in your database keeping all the columns same.
The problem arises when you want to add separate kind of entity having attributes which are not similar to those of shirts. Like for example, Jeans have attributes like Unique ID, Title, Size, Waist, Pattern, SKU
Adding an extra column in your database can be a probable solution for this.
This might work for a small data set but the solution is not scalable.
Imagine a situation where you need to add 1000 of products having dissimilar attributes. Considering the above solution, very soon you will be having a database having 1000 of columns.
Caching makes your websites extremely fast and achieves better SEO scores which increase user satisfaction and leads to better conversions and increased income if you’re selling products or services online.
As per a report by YUI,
Browser caching increases the speed of your website as much as by 300 %
Types of Cache:
Server Cache stores the results of the requests that you make every time so as to serve the results faster. Full Page Cache and Object Cache are the types of Server Caching that are most used.
You can use tools like Gzip to compress the data before they are being sent to the browser.
By making a few changes in your server configuration files, your web server will provide smaller file sizes which load faster for your website users.
Scale As You Go
When you are running an eCommerce store, you may need to scale anytime when the traffic increases on your website.
Similarly, in the case of any seasonal or flash sale, your inventoryneeds to grow to support the heavy load activities.
As long as your eCommerce website is using a cloud provider, you can easily use the Infrastructure-as-a-Service platform to scale your server.
The best thing is you just pay for the extra service that you require depending upon the requirements.
On your application, you can make use of Redis for repeated queries which are thousands time faster than MySql. You can have multiple servers, and you can have load balancing that balances your load across these servers.