Many eCommerce merchants might not be sure about whether or not they should optimize their websites for voice search. In this article, we will see “Why You Need to Optimize Your eCommerce Site for Voice Search”.
If you’re reading this, then chances are that you also want to learn more about voice search. Perhaps, you haven’t decided whether or not you need voice search optimization. In this case, you might appreciate some useful information.
For instance, 20% of mobile queries are voice searches, and voice-based shopping is expected to reach $40 billion by 2022.
One of the reasons why voice search is so big is that now consumers have more and more voice-activated devices.
Voice search is convenient, and you can use it on a smartphone, tablet, or smart speaker. Besides, Google keeps improving its search algorithms, delivering exactly what users are searching for.
Google’s technology now demonstrates an accuracy of about 95%. eCommerce also develops at a rapid pace, and online sales are expected to reach $4.9 trillion by 2021.
As competition grows, eCommerce merchants need to make sure to provide the best user experience possible. Fortunately, there are many eCommerce apps that can help you improve different aspects of customer experience.
If you own an eCommerce store, you should also improve your content and optimize it for search engines. For instance, you can find professional writers on review Pick the writer. Even the best content, however, will be useless if consumers don’t find it.
To make potential customers more likely to discover your products, you certainly need to optimize your website for voice search, and here are a few reasons why. Why You Need to Optimize Your eCommerce Site for Voice Search.
Search becomes more natural, intuitive, and as a result, more vocal. It makes sense to expect a voice search to become even more popular in the future. However, you already can find voice search almost everywhere:
People use voice functionality for a whole range of tasks. For instance, you can use a voice assistant like Alexa or Google Assistant to control your smart home devices, schedule meetings, get answers to any questions, and order food or anything else online.
As we use voice search more and more often, we start to interact with search engines differently.
For instance, now you don’t need to type “Italian restaurants in my city.” Instead, you can talk to a voice assistant as if you would talk to another person: “Find me the closest Italian restaurant.”
As you can see, the second phrase is built completely differently than the first phrase that would be used in the case of a traditional text-based search.
Therefore, eCommerce businesses need to make sure that they will appear in search results regardless of what search approach their consumers to use.
According to research, people still mostly use voice search to get answers to basic questions. Therefore, it makes sense to think of voice search as an activity that happens at the top of the sales funnel.
Voice search can help you make more people aware of your eCommerce website, but it doesn’t mean that they will make purchases immediately.
Nevertheless, leads that you get from voice search can be very valuable if you follow up and continue to build relationships with them.
Voice recognition powers voice search and voice assistants on smartphones and smart home devices. With the help of this you look up directions while driving or call someone just by telling the phone to make a call.
Technological innovations shape our lives, and we quickly get used to convenient solutions. Just as people have already switched from desktops to smartphones, technologies like voice search make us change the way we use search engines.
The development of artificial intelligence and speech recognition enabled tech companies to include voice search functionality in many devices, including smartphones, smart speakers, and smartwatches.
As consumers get used to the convenience of voice search, eCommerce websites need to make sure that they will meet their potential customers’ needs and preferences.
Optimizing your eCommerce website for voice search can be a considerable competitive advantage, making people more likely to discover your business and to buy your products. Besides, it’s a necessary step if you want to improve customer experience.
So this was all about “Why You Need to Optimize Your eCommerce Site for Voice Search”.
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