Top 7 Tips to Run a Successful eCommerce Store

Updated 12 March 2021

Building your own eCommerce store isn’t very easy, but fortunately, there are plenty of eCommerce tips to guide you on your way. Here will discuss 7 tips to run a successful eCommerce Store.

Don’t be scared to start it, because it might turn out to be a huge success.

eCommerce Site

The number of digital buyers is ever-growing and is projected to continue to grow. Big brands like Walmart and Target have taken early notice of this and are already in the eCommerce game.

Here are a few other statistics that indicate that you should get in the game while it’s still relatively easy:

Even though at the moment it’s relatively easy to succeed in eCommerce compared to the coming years, it’s still not without its hardships.

Top 7 Tips to Run a Successful eCommerce Store

You really need to put in the work if you want to succeed. This is especially true if you’re only planning to sell online.

1. Choose your platform wisely

When you are planning to make an e-commerce website then you have to select one from lots of development platforms like PrestashopMagentoBagisto, etc.

best eCommerce platform


A great online shop platform offers great website speed, customizability, and user-friendliness. Here’s where they differ:

2. Design your website mobile-first

You probably won’t be surprised to find out that more than 50% of website traffic comes from mobile devices. People are abandoning computers and spending most of their time on smartphones.

Designing your website mobile-first means that your design is firstly designed for mobile devices and then adapted to desktops. In the past, developers used to do the opposite.

mobile eCommerce

It’s also a fact that Google uses a website’s mobile readiness in its search ranking algorithm.

This is one of those eCommerce tips you don’t want to miss out on.

3. Don’t rush it

There’s absolutely no reason to rush the launch of your website. This is actually one of the most common mistakes entrepreneurs make while building a website. You can only launch it once, so make sure it counts.

Purchase a domain, put a coming soon page on it and then develop your website while at the same time building hype.

Implement eCommerce SEO (Search Engine Optimization), do some marketing before launching. Also, it’s generally a good idea to think of a way to launch the website with an interesting promotion to attract immediate visitors.

4. Contact social influencers

Nearly half of the earth’s population is on social media, so this is a good place to market your products.

Influencers with a high Instagram or Facebook following can help bring your product to the sky. They’re always creative in the ways they market certain products to their followers.

Social media influencer

This begins with you sending them a product to showcase and giving them an affiliate link or paying a fixed price for the services.

You can also look for ambassadors for your brand. These are people who will constantly be marketing your products and you will constantly be sending them new products to market.

5. Don’t pay yourself too much

eCommerce stores can be quite profitable. However, even though it might feel nice to have that money in your pocket, you need to refrain from paying yourself too much.



Every dollar that goes to your pocket is a dollar that doesn’t go into growth. A good tactic is to pay yourself a percentage of the monthly profits, instead of a fixed income.

6. Keep it simple and clear

A minimalistic design seems to work best when it comes to online stores. It’s fast, simple and easy to navigate. Other than that, when adding your products, make sure to describe them in a way that has enough information, but it isn’t too long.

Avoid long texts, as they won’t be read by many people. Most of the people will scan through a website and catch only important details of the text.

Your goal is to make the website as scannable as possible, without sacrificing on descriptions or other necessary text.

eCommerce website tips don’t come easier than this.

7. Start doing email marketing

Email marketing is the most profitable way to market. The current average is about $40 revenue for every $1 spent in email marketing.

That’s more than double than the other digital channels. That’s why you should try to gather as many emails as possible.

email marketing


Another thing you can do with emails is to fix abandoned carts. The statistics say that 68% of online shopping carts are abandoned. The same study finds that 99% of people won’t buy on the first visit.

If you’ve captured the email of the person who abandoned the cart, you can then send them an email to give them that last push to buy the product.

Of course, this will not always work, but it’s better to give it a shot.

eCommerce Success Doesn’t Come Overnight

The eCommerce tips this article covered should be enough to get you going. But don’t ever think that you should stop improving.

Always be on the lookout for new things to learn, new ways to promote your products and more.

There’s no guarantee for success, but if you work harder, the chances to succeed climb higher and higher.

If you’re as persistent as most entrepreneurs are, you’ll definitely succeed in this business

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