Updated 8 July 2021
The holiday and the festive season is the best time to bargain for shoppers. Cyber Monday is America’s biggest shopping day for online sales. Here will discuss Top 5 eCommerce Tips for Cyber Monday Sale.
Cyber Monday is on 2 December 2019!!
Before that let’s discuss on Cyber Monday origins and some facts.
It was started by the retailer to inspire the customer to shop online. It is on Monday after Thanksgiving day, generally, it will fall in November but if Thanksgiving is on 27 or 28 November then it will fall in December.
NRF(Nation Retail Federation) had noticed that every year there was a spike in revenue and online traffic on Monday following after thanksgiving day.
The term Cyber Monday was coined in 2005 by Shop.org the online arm of the National Retail Federation.
They believed that it was happening because people would be returning after celebrating Thanksgiving weekend and they continued shopping for Christmas that they have started on “Black Friday” from their computer at work.
Let’s deep dive into some fact related to Cyber Monday
With the help of the following tips, the merchant can increase their Cyber Monday online sales
Getting more visitors on your website is the key element to increase your online sales. If you don’t have the customer during these days, then you would not have the opportunity to increase Cyber Monday online sales.
Below are a few suggestions to get more traffic on your website
For customer free shipping is more meaningful than fast shipping.
According to the 2018 Deloitte Holiday Report, 75% of shoppers say free shipping is one of the most attractive promotions.
Provide a free shipping offer on a certain product so as to grab the attention of your customers.
Free shipping, as well as free return, make your customer available on your website.
Online search is the best way to attract shoppers toward your product. You must know what your customer is looking for the best deal on the product on the Cyber Monday sale.
In 2018, 47% of all shoppers used online search to search the products.
So if you want your shop is visible for these queries then you have to make SEO according to the queries.
Approx 19% of customers abandon their shopping due to trust issues with their credit card information sharing with payment gateway.
Provide customer option to create an account or checkout as a guest. Your website should have a one-click payment option like PayPal and Apple Pay.
According to a Baymard Institute study, 37% of shoppers will abandon a cart if they are required to make an account to complete the product purchase.
For customer who purchases the product through credit card, they have the option to save card information for future purchase.
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