Case Study Nouvelles Esthétiques

Les Nouvelles Esthétiques Streamline Business with Next.js and Headless Bagisto: The Ultimate E-commerce Solution


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This case study examines the journey of Nouvelles Esthétiques, a French beauty and spa publication, developing its online presence and successfully evolving to a digital platform.

Leveraging its website as a central hub for engaging with its audience by using Basigto Next.js Commerce.

Using a  headless eCommerce, Nouvelles Esthétiques has access to a huge variety of amazing UI development technology for their eStores.


Nouvelles Esthétiques is a renowned publication within the cosmetics and aesthetics industry. Offering cutting-edge information and trends in beauty, wellness, and spa treatments.

Nouvelles Esthétiques is a leading French beauty magazine that has been captivating readers since its establishment in 1952.

The primary goal was to establish a strong online presence and leverage existing platforms to engage with their audience more effectively.

eCommerce market overview in France

According to the e-commerceDB, the projected size of the French food and personal care ecommerce market.

Estimated to reach US$18,788.1 million by 2023 constituting 24.0% of the total ecommerce market in France. ecommerce market in france

Within the Food & Personal Care market, ecommerceDB considers the following two sub-markets: Personal Care and Food & Beverages.

This sector is expected to experience consistent growth in the coming years. With a projected compound annual growth rate of 13.6% between 2023 and 2027.

As a result, the market volume is expected to reach US$31,314.8 million by 2027.

How does the website Nouvelles Esthétiques propose to revolutionize the beauty and wellness industry?

H. Pierantoni founded Nouvelles Esthétiques & Spa magazine in 1952. The reason for starting the business was a passion for aesthetics and beauty.

H. Pierantoni aimed to create a platform that would provide information, trends, and professional education to the beauty and spa industry.

The magazine aimed to connect professionals, share knowledge, and promote excellence in the field of aesthetics.

Nouvelles Esthétiques Magzines

With a rich history spanning over seven decades, the magazine has remained a trusted source of information on all things related to beauty, wellness, and aesthetics.

It has always been this SME that has been the organizer of the International Aesthetics & Spa Congress.

How do Nouvelles Esthétiques build a headless eCommerce site with Next.js and Bagsito?

There are numerous open-source platforms that exist in the market including Magento 2, WooCommerce, CS-Cart, and more.

However, the client was looking for an OpenSource eCommerce Platform for developing and deploying headless Commerce stores.

Bagisto Next.js Commerce was selected for high-performance and amazing UI development technology for their sites.

By using this, Nouvelles Esthétiques evolved from a print magazine to a leading digital platform in the beauty and wellness industry.

Les Nouvelles Esthétiques

SEO-friendly Structure

Nouvelles Esthétiques can create a high-performing and SEO-friendly online store that provides an excellent user experience and maximizes visibility in search engine rankings using Bagisto headless with Next.js

This platform facilitates the creation of SEO-friendly URLs, meta tags, and structured data.

These elements help search engines understand the website’s content, leading to better visibility in search results.

Improving Website Performance

Next.js-based headless commerce utilizes server-side rendering, allowing Nouvelles Esthétiques to have faster page loading times.

Fast-loading improves user experience and increases the chances of higher search engine rankings.

Performance, page speed of Nouvelles Esthétiques

It offers various performance optimization techniques such as image optimization, and caching.

These optimizations reduce the size and load time of the website, resulting in faster page analysis and improved overall performance.

Mobile Responsiveness 

Bagisto provides responsive themes, and Next.js ensures that the website is mobile-friendly, which is crucial for SEO. Google prioritizes mobile-friendly websites in search engine rankings.

By using Next.js with Bagisto, Nouvelles Esthétiques ensures that the eCommerce store is mobile-responsive and optimized for various screen sizes.

This helps in providing a seamless browsing experience for customers using mobile devices and can ultimately lead to increased conversions and customer satisfaction.


The successful transformation of Nouvelles Esthétiques into a digital platform with Bagisto and Next.js.

Nouvelles Esthétiques built a headless ecommerce site that offers high performance and amazing UI development technology for their estores.

The use of Bagisto and Next.js also allowed Nouvelles Esthétiques to create an SEO-friendly structure, improving website performance and mobile responsiveness.

It results in a competitive advantage and enhances business performance.

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