Case Study Dazzstore

Dazzstore – Leading Polish Fashion and Accessories Brand Build its Online Store with Bagisto



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Dazzstore is an Online store of fashion and accessories from Poland that is growing and developing fashion trends with the way of life.

Dazzstore caters to the diverse fashion needs of both men and women, offering a wide range of clothing, cosmetics, and accessories to elevate your style.

Fashion is not just about clothing, it’s about creating an experience where fashion becomes a form of self-expression.

Analysis Of the Online Fashion Stores in Poland

As per the ECDB, In Poland’s fashion retail market, the online share of the fashion market is 48.2% and will increase by an average of 7.8% to 65.0% by 2027.

Poland’s fashion online market is predicted to reach US$1,364.4 million by 2023 and accounts for 10.0% of the total eCommerce market in Poland.

The top visited websites for fashion and apparel that have large users are zalando , Vimted, eobuwie, etc. These online fashion stores are a big competitor for the Dazzstore.

In Central and Eastern Europe, the Polish clothing market is one of the largest clothing markets therefore there is a large untapped opportunities for these online fashion stores.

Why Fashion Stores Should be Online?

Online stores have the potential to reach a global audience unlike physical stores limited by geographical location.

An online presence allows fashion retailers to tap into markets around the world, expanding their customer base significantly.

Online shopping offers convenience to customers, allowing them to browse and purchase products from the comfort of their homes.

This eliminates the need for travel, and long queues, contributing to a more enjoyable and stress-free shopping experience.

E-commerce platforms can use data and analytics to personalize the shopping experience for customers.

By tracking preferences and purchase history, online stores can provide targeted recommendations, promotions, and a more personalized shopping journey.

Why Dazzstore chooses Bagisto?

Dazzstore is a large Polish brand in fashion and clothing and it chose Bagisto to enter the online market in Poland for various reasons.

Bagisto, an Open-source Laravel eCommerce platform, plays a crucial role in shaping the features and specifications of a website.

Bagisto development services, highlighted and acknowledged on numerous popular websites, customize the platform to align with unique business requirements.

A successful fashion clothing website should be visually appealing, user-friendly, and equipped with features that enhance the shopping experience.

The features and functionalities make Bagisto a unique open-source platform and a smooth path for the online journey.

Intuitive Navigation

An easy-to-navigate interface is crucial. Clear menus, filters, and search functionality should help customers find products quickly and efficiently.

This feature is customer-friendly where customers would get a simple interface and can move to multiple pages without any sort of complexity and focus only on the shopping part.

High Quality Imagery

Showcase products with high-resolution images from different angles. This gives customers a clear view of the items and helps them make informed purchasing decisions.

High-quality images create a positive and professional first impression, immediately capturing the attention of visitors.

Quality images contribute to a polished and professional brand image, fostering trust and credibility among users.

User Account and Profiles

Enable customers to create accounts where they can track orders, save favorite items, and manage personal information.

User accounts and profiles offer benefits to both website owners and users, contributing to a more personalized, and secure online experience.

This feature enables the tracking of order history, making it easy for customers to review past purchases, track shipments, and reorder items.

Secure Checkout Process

A secure checkout process is crucial for an e-commerce website, as it directly affects the trust and confidence of customers.

This process builds trust among customers, assuring sensitive information, such as credit card details, is handled with the utmost security.

This includes measures to detect and prevent fraudulent activities, safeguarding both the business and the customers.

Payment Security And Multiple Payment Options

The payment options for customers should be the most convenient with multiple options, this makes an eCommerce website loaded with large transactions.

Integration with reputable and secure payment gateways adds an extra layer of protection, ensuring that payment information is processed safely.


Bagisto has been empowering Dazzstore to establish a robust online presence in Poland’s competitive fashion market.

The online store played a key role in Dazzstore’s success, which enabled it to thrive in the challenging market.

With the innovative features, Dazzstore maintained professionalism, ultimately contributing to its prominence in the competitive Poland e-commerce sector.

Those interested in launching an online business, reach out to Bagisto’s sales team for personalized assistance in creating a successful online store.

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