Advertising is a key element of any successful business. The way for advertising is endless where a video advertising campaign is on top and helps to boost e-Commerce conversation.

After Google, YouTube is the second largest search engine platform and more of a direct shopping tool for consumers. 

Why is that? The reason behind the same, people are preferring videos (like unboxing, haul videos, and brand content ) to get product information and make the decision to buy or not to buy. 

As officially said by Google, “Video has also become a favorite research tool for holiday shoppers. Nearly two-thirds of shoppers say online video has given them ideas and inspiration for their purchase. And more than 90% of these folks say that they’ve discovered new products and brands via YouTube.” 

YouTube Shopping feed is a great approach to reach target customers, where they are, and increase conversion. 

In this blog, we’ll dive into what YouTube Shopping feeds are and how they’re vital for eCommerce. 

What are YouTube Shopping feeds?

Google recently expanded the shopping campaigns on YouTube inventory. So from onward, YouTube visitors can view shopping product ads on the YouTube home page feed as well as view product ads when they will search for any video on YouTube. 

These shoppable ads will be shown to YouTube users based on their behavior or interest. With mobile, users can be suggested by-products through a carousel containing a minimum of four products grid to feed below to a YouTube ad.

When the users watch the video on the desktop, shopping ads will show up on the right side of the top. When you click it will redirect to a product landing page and allows shoppers to checkout with the product. 

You can check the below preview of YouTube shopping Feed ads on the Mobile device – 

In the above image, you can see the example of a video shopping ads banner with a True video ad.

More shopping feed for more website visits 

Merchants are investing in YouTube ads that are most out of their ad budget, as you will only be paying when users choose to watch or interact with your ads.

Nike, Reebok, and most famous brands opted for shoppable ads under their latest advertising ads. As per the report, on average, advisers achieve over 60% more conversation by adding product feed to their video action campaigns at a lower cost. 

More facts that help decide to acquire YouTube Shopping Feed – 

• Next generation live shopping experience
• According to Google, 70% of YouTube viewers bought a brand as per YouTubers’ Feedback. 
• 89% of Shoppers trust influencers on YouTube and feel confident in their purchase
• Higher Conversion rate, up to 60% higher with YouTube action campaign
• 50% of all watch time of the ad-supported video, actually from YouTube

Simplify YouTube shopping feeds with a Merchant Center account

Advertiser can connect their Google Merchant products feed to the YouTube ads campaign and generate the lead directly through YouTube.  This product feeds allows retailers to turn your YouTube video ads into a virtual storefront. How does it really work? 

To do so, Google recommends advertiser set up 4 product feed to the merchant center with a video campaign. They also add a product image for each product that you want to display in ads. 

The result of the product feed will be shown in a product catalogue or search result that links with a detailed product page. Users can see the product image, price, and respective product name with Book Now button in the grid with YouTube ads. 

To set up True view ads, Google allows advertisers to create three types of filtering the products, they are – 

• Choose All Products
• Use Specific Products
• Choose Custom Products

Conclusion

To engage new eyes and win in the market, especially in eCommerce. You should care about present marketing practices and their trend strategy. Hope this blog helps you to understand YouTube Shopping feed ads and their benefits. Major top eCommerce brands already take off and generate unexpected revenue with less budget.

When you are promoting your brand with YouTube Ads then it’s a good choice to add your products too with such a campaign through Google Merchant center. That pulls product feeds and allows users to make the purchase directly from YouTube.

However, you should also take care about keen points before adding Feeds into your ads. If you are keen to know more details, Google already mentioned the steps and how it works in this document – Show your products with your YouTube Ads.

Additionally, Webkul also offers custom development services and solutions for your eCommerce store. If you require more details, you can email us at [email protected]