Case Study Zwitch Originals

Zwitch: Indian Fashion Brand Taps Into Online E-commerce Using Bagisto



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Zwitch is an Indian casual wear brand which specializes in crafting cozy and fashionable clothing for everyday wear.

Their main focus is on delivering top-notch T-shirts and other casual garments which offer trendy and comfortable clothing options for daily outfits.

Indian Casual Wear Brand

The company takes immense pride in producing high-quality clothes that customers can confidently wear.

They strives to provide excellent choices for Indian shoppers who desire both comfort and stylish clothes in their wardrobe.

Bagisto development services provided them with a successful e-commerce website that helped them increase their consumer reach.

Casual Wear Market in India

The Indian market for casual wear is growing rapidly as people are now more inclined toward comfortable and fashionable outfits.

According to Statista, Indian Casual Wear Market was valued at about 1.3 trillion Indian rupees in 2020.

In India T-shirts are extremely popular, with Indians buying worth of 2.5 billion USD of tshirts in 2019 and this value will reach 3.8 billion USD by 2028.

Indian Casual Wear Brand

More and more people in India, especially young adults, are choosing to wear casual clothes as they are trendy and comfortable.

The rise of online shopping has played a major role in this growth, as many people now buy casual clothing through e-commerce marketplaces.

As India’s economy continues to thrive and more people have disposable income, the market for casual wear is expected to expand even further.

Challenges Faced By Zwitch

Zwitch wanted to reach customers all across India, so they needed a flexible website to handle a large number of online customers.

As creating an attractive and user-friendly interface was important to improve the overall customer experience and online business expansion.

The administrator was looking for a platform that would make it easy and efficient to manage the backend.

They needed a platform that allowed them to access sales, products, and customer reports through the admin panel, and Bagisto made this task simple.

This case study tells how Bagisto helped Zwitch establish its online presence by launching its e-commerce store.

Impressive User Interface

The user-friendly interface of Bagisto has been instrumental in improving the overall customer experience for Zwitch.


Thanks to its easy-to-use navigation and modern website design, customers can effortlessly browse through the online store, leading to higher engagement and satisfaction.

Responsive Design

The Responsive design ensures that customers can enjoy a seamless and user-friendly experience on mobile apps, laptop, or tablet.

mockup Indian Casual Wear Brand

mockup-1 Indian Casual Wear Brand

This flexibility allows Zwitch customers to conveniently purchase products anytime and anywhere regardless of the device they are using.

Scalability for Business Expansion

As Zwitch diversified its product selection, Bagisto’s adaptable structure proved essential.scalability

The platform also supports AI Compatibility which empowers the brand to manage its platform using modern artificial intelligence functionality.

Security and Reliability

Bagisto’s commitment to safety and reliability established a secure setting for Zwitch’s online business activities.


Through the integration of secure payment methods and data security protocols, customer trust in the platform was increased.

Enhanced SEO

Bagisto includes built-in SEO tools that help boost the search engine rankings of the Zwitch website on platforms like Google and Bing.

This results in increased organic traffic, as more potential customers discover the website through online searches, ultimately leading to more sales.

Octane Support

With Bagisto’s Octane feature, the Zwitch website loads faster, providing an exceptional user experience with quick-loading pages.

Octane utilizes advanced caching and optimized database queries to improve webpage performance, making it smoother and more efficient.

End Note

Bagisto’s eCommerce platform was important in increasing Zwitch’s online presence, leading to their growth.

Bagisto played a vital role in the success of Zwitch, allowing them to expand their business all over India.

With the help of Bagisto’s customized features, Zwitch was able to improve their user experience and thrive in the highly competitive fashion industry.

Thanks to Bagisto’s capabilities, this Indian casual wear brand experienced financial growth and maintained a positive bond with their customers.

Discover more Bagisto extensions to enhance your online visibility even further.

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