Case Study Will Basileia

Will Basileia – Building West African Ecommerce Website with Bagisto Platform



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Will Basileia case study analyzes the development and implementation of the Will Basileia website using the Bagisto platform. Bagisto as you may know is an emerging open-source e-commerce platform based on Laravel.


Bagisto is designed to provide a modular and customizable solution for online businesses. The Will Basileia case study examines the features, architecture, and benefits of using Bagisto to build this ecommerce website.

Will Basileia – Ecommerce Website from West Africa

Will Basileia is an online shopping website based out of Cameroon, West Africa. It specialises in selling daily-use grooming products such as deodorants, cosmetics, beauty, hair care and related products.


To establish a strong online presence and provide a seamless shopping experience, Will Basileia decided to develop a new website. After careful evaluation of various e-commerce platforms, Will Basileia opted to build its website using the Bagisto platform.

Ecommerce Market in Cameroon

The e-commerce market in Cameroon country has been experiencing steady growth in recent years. Although it may not be as high as in the West or Asian regions, there is substantial potential for e-commerce expansion in Cameroon due to increasing internet penetration and growing consumer demand.

Internet access has been improving, and smartphone adoptions play a significant role in connecting people to businesses.


Cameroonian consumers are becoming more comfortable with online shopping, particularly in urban areas, attracted by the convenience, product variety, and competitive pricing offered by e-commerce platforms.

However, a lack of payment options remains a challenge, with cash on delivery still prevalent despite the growing use of mobile payment solutions.

Various e-commerce marketplaces, such as Jumia, Afrimarket, and Kaymu, have emerged in Cameroon, offering a range of products and enabling sellers to reach consumers nationwide.

Local entrepreneurs and small businesses are also launching their own online stores to cater to local markets. Logistics and infrastructure pose challenges, including inadequate transportation networks and unreliable postal services, but efforts are underway to improve last-mile delivery services.

The government recognizes the potential of e-commerce and has taken steps to promote its development, although regulatory frameworks and policies are still evolving.

Overcoming challenges related to taxation, consumer protection, and intellectual property rights is crucial for creating a more favourable environment for e-commerce growth.

Will Basileia – Key Features and Functionality

User-friendly Interface

The Will Basileia website developed on Bagisto offers a visually appealing and intuitive user interface. Customers can easily navigate through product categories, view detailed product descriptions, and add items to their shopping cart.

will basileia

For example, the homepage features a clean design with an attractive banner and sliders showcasing new and popular products and categories. It also has a user-friendly category menu for easy browsing.

Product Catalog Management

Bagisto enables efficient management of Will Basileia’s extensive product catalog. The platform provides a flexible and easy-to-use interface for adding, editing, and categorizing products.

will basileia product page

It also supports the management of attributes, options, and variants for each item.

will basileia category menu

For instance, the website includes a comprehensive product catalog with categories such as perfumes, hair care, face care, kid’s cosmetics, makeup, dental care, and more. Each product listing includes high-quality images, detailed descriptions, and pricing information.

Secure Checkout Process with Mobile Payment

Bagisto ensures a secure checkout process for customers. It includes essential features such as multiple payment options, secure payment gateways, and SSL certification to protect customer data during transactions.

will basileia checkout

For example, the website offers various payment methods, mobile payment options via Orange Money and MTN Mobile Money and in-store points using RoyalCoin. Thus, ensuring a safe and convenient shopping experience.

Multilingual and Multicurrency Support

Will Basileia aims its local customer base in Cameroon.  English and French, are their official languages, so the Bagisto platform facilitates the creation of a multilingual website, allowing customers to switch between different languages.

Additionally, it supports multiple currencies, enabling customers to view and purchase products in their preferred currency.

For instance, the website provides language options such as English, French, and Spanish, allowing customers to shop in their language.

SEO-friendly Architecture

Bagisto follows SEO best practices, allowing the Will Basileia website to be easily indexed by search engines. The platform provides features such as customizable meta tags, URL optimization, and XML sitemap generation, helping to improve the website’s visibility in search engine results.

For example, the website’s URLs are structured in a search engine-friendly format, and meta tags are optimized to enhance organic search visibility. Moreover, you can extend and add search optimization features using the Laravel Ecommerce SEO extension.

Responsive Design

With Bagisto’s responsive design capabilities, the Will Basileia website is accessible and user-friendly across various devices and screen sizes.

Whether customers access the website from desktops, laptops, tablets, or mobile devices, the website adapts to provide an optimal viewing experience.

For instance, the website’s layout and design adjust dynamically to ensure a seamless browsing and shopping experience on different devices.

However, for the best shopping experience on smartphone devices, Bagisto store owners can look for developing a dedicated Laravel Ecommerce Mobile App.

Benefits of Using Bagisto

Open-Source and Customizable

Bagisto being an open-source platform, it is free to use and adaptable. Thus, offering Will Basileia the advantage of customizing the website according to its specific requirements.


They can modify and extend the platform’s functionality to meet their business needs. For example, Will Basileia has a referral membership plan, that allows you to earn Royal Coin bonuses and related benefits.

For each new user referred by the link and subscribed as a member client, we can use the earned coins to make purchases afterwards.


Bagisto is designed to scale with growing businesses. Will Basileia can easily expand its product catalog, handle increasing website traffic, and accommodate future business growth by leveraging the scalability features provided by Bagisto.

For instance, as Will Basileia introduces new product lines or experiences a surge in customer demand, the website can seamlessly handle the increased load and transactions.

Community Support

Bagisto has a vibrant and supportive community of developers and users. This ensures that Will Basileia can access help, guidance, and updates from the Bagisto forum and community, enhancing the overall development and maintenance experience.

For example, the company can benefit from community-contributed modules, bug fixes, and community forums to troubleshoot issues and stay up-to-date with the latest platform enhancements.

Cost-Effective Solution

By utilizing the Bagisto platform, Will Basileia can significantly reduce development costs compared to building a custom e-commerce solution from scratch.

The open-source nature of Bagisto eliminates licensing fees, making it a cost-effective choice for the company. Additionally, the availability of pre-built themes and modules in the Bagisto ecosystem saves time and development resources.


Will Basileia successfully implement the Bagisto platform to build its e-commerce website by utilizing Bagisto’s features, such as a user-friendly interface, catalog management, secure checkout, multilingual support, and responsive design.

With Bagisto’s scalability, customizability, and cost-effectiveness, Will Basileia has a solid foundation for future growth and innovation in the digital space.

Thanks for reading the Will Basileia case study, hope you find it useful. Care to read another one, then view AfricaBaie success story, a marketplace built by Webkul made to promote Afro products and merchants.

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