Case Study Magazinul De Gene

Magazinul De Gene – Successful Romanian Online Beauty Store Simplifying Functions and Enhancing User Experience With Bagisto



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Magazinul de Gene is a Romanian-based online store that specializes in beauty and cosmetic products.

The website offers a wide range of items from various brands.

The website encourages users to enjoy beauty without limits.

It was founded in Romania with a mission to provide high-quality beauty and cosmetic products to customers across the country.

The company has established itself as a trusted source for various brands.

It has built a loyal customer base through its excellent customer service and wide range of products.

Bagisto development services help you to achieve your business goals with various custom solutions and transform your single-seller store into a multi-seller marketplace, NFT marketplace, mobile app, and Saas-based solutions as well.

Expansion of the Beauty and Cosmetic Market

The online beauty and cosmetic market in Romania has experienced significant growth in recent years.

With the increasing use of the internet and the rise of e-commerce, consumers have become more aware of high-quality cosmetic products.

This has led to a surge in online beauty and cosmetic stores in Romania, offering a wide range of products at competitive prices.

One of the key factors is the increasing number of women who are actively using the Internet for their shopping needs.

According to Statista, the number of internet users in Romania reached 17.4 million in 2018, with a penetration rate of 62.7%.

This high level of internet usage has made it easier for consumers to research and purchase cosmetic products online.


When Magazinul de Gene decided to create an online store, they wanted a flexible, scalable, and customizable eCommerce platform that could fulfill their business needs.

The admin wanted a platform where they could manage the back end easily and efficiently.

They wanted a platform on which they could get access to sales, products, and customer reports at the admin panel which is quite easy with the Bagisto 2.0.

At last, they chose Bagisto for its powerful features, ease of use, and ability to handle diverse product catalogs and variations.

Customization Friendly

Bagisto’s modular architecture allowed Magazinul de Gene to integrate the platform with their existing systems and processes easily.

The platform’s rich feature set and customizable options enabled the developers to customize the website to Magazinul de Gene’s specifications.

Product Management

Bagisto’s catalog management tools made it easy for Magazinul de Gene to display and organize its wide range of products.

Its product management features, such as product variants, custom attributes, and inventory management, allowed the store to manage its products efficiently.

Scalability and Performance

Bagisto’s scalable architecture enabled Magazinul de Gene to handle heavy traffic and ensure a smooth user experience for their customers.

The platform’s caching mechanisms, and optimized database queries further improved the website’s performance and loading times.

Security Feature

Bagisto’s security features ensured that Magazinul de Gene’s online store remained secure and up-to-date.

Mobile Compatibility

Bagisto’s mobile compatibility ensured that Magazinul de Gene’s online store could be accessed and enjoyed by customers on various devices.

It provides responsive themes, ensuring that Magazinul de Gene’s online store can be accessed on various devices.

This expanded their reach and allowed customers to shop conveniently anytime, anywhere.

Insights report

Bagisto provided detailed insights into customers, orders, and product sales at the backend panel.

It helped Magazinul de Gene create effective marketing campaigns and track progress.

Shipping methods

Bagisto offers the feature of easy integration with various shipping methods, providing flexibility and convenience for customers.


Bagisto supported multiple locales, allowing for a personalized experience for customers in different regions.

Multi-Lingual Support

Multi multi-language support feature by bagisto proved to be efficient for Magazinul de Gene to reach out to a wide range of customers.

This feature enhanced the accessibility of the website and served a more personalized and inclusive experience for customers worldwide.


By choosing Bagisto as its eCommerce platform, Magazinul de Gene was able to create a highly secure, scalable, and user-friendly online store.

Bagisto’s powerful features, ease of customization, and product management tools helped Magazinul de Gene to establish a strong online presence.

The website’s clean and modern layout, excellent customer service, and wide range of products have helped the company establish itself as a trusted source for beauty and cosmetic products in the country.

Bagisto provides a range of extensions and features like multi-currency support, and multi-lingual capabilities.

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