Case Study Unibuild

Unibuild: A Part of the Motherson Group Embraces eCommerce with Bagisto

Industry

Industrial

Use Case

B2B

Bagisto

Opensource

Country

India

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UniBuild is an Indian B2B platform launched by the Motherson Group, specializing in Manufacturing as a Service (MaaS) and Procurement as a Service (PaaS).

It offers end-to-end solutions for sourcing, manufacturing, and supply chain management across various industries.

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Leveraging a global supplier network and AI-driven tools, the platform streamlines complex procurement and production workflows for businesses of all sizes.

UniBuild caters to sectors including automotive, aerospace, renewable energy, and industrial machinery, ensuring quality, compliance, and cost-efficiency.

Backed by the global expertise of the Motherson Group, it empowers enterprises to scale operations, reduce lead times, and accelerate innovation.

Bagisto development services boosted its presence, offering tailored features and functionalities to enhance its online store operations.

Exploring Indian Industrial Manufacturing Sector

India’s industrial manufacturing sector drives growth, spanning automotive, machinery, electronics, and chemicals.

Statista projects that the Indian manufacturing market will add a value of US$245.49 Billion in 2025.

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Digital transformation has further accelerated efficiency, enabling manufacturers to streamline production and logistics.

B2B e-commerce platforms now streamline transactions with seamless product discovery, procurement, and bulk ordering.

Indian manufacturers are using digital tools to display product specs, offer dynamic pricing, and respond to inquiries instantly.

Online dealings speed up procurement and enhance supply chain transparency, broadening access to global suppliers.

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Secure payment gateways, logistics tracking, and digital documentation have improved trust in online B2B dealings.

The sector is witnessing greater adoption of IoT, AI, and data analytics for predictive maintenance and quality control.

As sustainability grows, manufacturers are adopting greener practices while staying digitally connected with buyers.

This evolving digital ecosystem is making India’s industrial manufacturing sector more agile, scalable, and globally competitive.

What Challenges Did Unibuild Face?

Unibuild struggled to extend its reach beyond its physical store, and traditional sales channels, limiting access to a broader B2B network.

Lacking a digital platform, they couldn’t effectively showcase their extensive product catalog or simplify transactions for business clients across regions.

To go online, Unibuild looked for a solution that could handle complex B2B needs while remaining easy to manage and flexible for future growth.

After a thorough assessment, they selected the Bagisto e-commerce platform to address their online business requirements.

With Bagisto, Unibuild was able to digitize its marketplace, streamline operations, and build a scalable foundation for long-term expansion.

Store Setup and Personalization

Bagisto enabled Unibuild to quickly and efficiently launch its online B2B marketplace with an intuitive and easy-to-manage interface.

They customized the platform to fit their industrial product range, taking advantage of Bagisto’s powerful flexibility and modular design.

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With content management system, Unibuild was able to showcase products with detailed specifications and relevant data, enhancing the buying experience for business users.

Product Catalog Management

Unibuild greatly benefited from Bagisto’s advanced catalog management system.

Bagisto’s rich product attributes and category features helped them efficiently organize their wide range of industrial products.

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With Bagisto’s support, Unibuild successfully expanded its catalog to serve the evolving needs of the B2B market.

Enhanced SEO Tools

Using Bagisto’s built-in SEO management tools, Unibuild optimized its online marketplace for improved search engine visibility.

This led to higher rankings, increased organic traffic, and greater reach within the B2B industrial sector.

Seamless Experience

Bagisto enhances caching and optimizes database queries with Octane Support, significantly improving overall performance.

This performance optimization significantly reduces loading times, ensuring a smoother and faster shopping experience for customers.

Summing It Up

Bagisto played a key role in Unibuild’s growth by offering a dependable platform tailored to its B2B marketplace needs.

Bagisto’s services enhanced the brand’s credibility and allowed essential customization for a seamless online shopping experience.

By leveraging Bagisto’s capabilities, Unibuild expanded its reach and saw measurable growth in online engagement and sales.

Explore more Bagisto extensions to expand your online presence and maximize your business’s revenue potential.

Partner with expert Laravel developers from Webkul to turn your B2B e-commerce vision into reality.

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