Case Study Style Rifle

Style Rifle: Indian Apparel Store Steps Up in eCommerce with Bagisto



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Style Rifle is an Indian apparel store based in Andhra Pradesh that provides a large variety of fashionable clothing options.

They provide top deals on major clothing brands such as Levis, Blackberry, Biba, and many more that are usually hard to get in other stores.

apparel store

Their motive is to provide high-quality products at a very reasonable price that helps them expand their customer base and sales.

From casuals to ethnic wear it is a one-stop destination for all your apparel needs that helps to enhance your overall fashion.

With their commitment to quality, they provide a handpicked selection of items in their store to save shoppers time and provide the best experience.

Apart from this, Bagisto Development Services helped them to enhance their brand reputation by bringing their store online.

India’s Fashion Industry Outlook

India being the world’s fastest-growing apparel market is a global leader in the fashion industry.

According to Statista, India’s apparel market is projected to reach US$105.50bn in 2024 with an annual growth of 3.81%.

Meanwhile, it amounts to 5% of the total country’s GDP and is one of the largest contributors to India’s export products.

fashion industry

Due to the country’s large and growing middle class, there is an increase in the demand for apparel products in the market.

Indian fabrics such as cotton, and silk products are always high in demand in the global market due to their rich texture and limited supply.

The digital boom and increased fashion awareness have boosted the market growth in recent years in India.

What were the challenges faced by Style Rifle?

Style Rifle realized that there was a limit on customer reach by selling from their physical store which restricted their sales.

They needed to go beyond their geographic barrier to increase their business so they decided to explore a digital approach.

Also, they wanted a platform that was interactive and scalable that could help them persuade more customers to shop from them.

As they lacked tech expertise they wanted a solution to easily manage the platform’s back-end for their website.

The platform they want should be able to manage their large product catalog so that it is easy for the shoppers to look for the item they want to buy.

To accelerate the process to get their store online they decided to use Bagisto as their eCommerce solution for their platform.

Let’s see how Bagisto with its features met Style Rifle’s business requirements and elevated its brand image.

Attractive User-Friendly Storefront

Bagisto creates an attractive and easy-to-use storefront that enhances the shopping experience and encourages visitors to stay and browse.

apparel store

It also gives a sense of a genuine store that attracts many shoppers with a positive shopping experience.

Cross-Device Compatibility

Bagisto provides a responsive shopping experience for customers whenever they want, regardless of the device they use.

responsive design
responsive design

Silent Rifle customers can browse and shop for products on their mobile devices, desktops, and tablets, providing a hassle-free experience.

Advanced Catalogue and Product Management

Bagisto provides an enhanced catalogue that categorizes the large variety of products listed on the platform which can be filtered according to shopper’s needs.

apparel store

In the fashion industry, customers are usually willing to pay more for the exact items that meet all of their requirements.

Scalable Platform

Bagisto’s scalable architecture can handle even high online traffic on the website making it a reliable platform.

platform scalability

Customers like to stay on a platform that processes their queries faster which helps in the sales on the platform.

In-built SEO Optimization

The Bagisto platform provides in-built SEO tools that help increase the ranking of the website during an organic search.

This improves the visibility of the platform on the search engine result page on web browsers like Google, Yahoo, etc.

Octane Support

Bagisto provides an Octane Support feature that helps improve the caching mechanism and optimizes the database queries for the platform.

This optimizes the website performance and reduces the loading time of the platform which creates a smooth user experience.

End Note

Style Rifle’s success in establishing an online apparel store largely depended on reliable and scalable Bagisto platform.

Style Rifle can now reach a wider audience, boost sales, and meet its objectives by selling online.

Thanks to Bagisto’s customizations, Style Rifle enhanced its user experience, which helped it thrive in the challenging fashion industry.

Bagisto’s features helped Style Rifle’s online apparel store grow commercially and maintain a good reputation among its existing customers.

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