Case Study im-money

im-money : Algerian Retail Brand Starts eCommerce with Bagisto



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im-money is an Algerian online shopping store that sells a large variety of products like electronics, homewares, clothing, perfumes, and much more.

A group of enthusiastic businesspeople created im-money store to establish an enjoyable and hassle-free buying environment.

The company pledges to provide the most competitive pricing available so can enjoy shopping without worrying about your spending limit.

Bagisto development services helped them increase their online presence by offering them customized features and functionality.

E-commerce market in Algeria

As per ECDB, By 2027, the internet share of Algeria’s retail sector, which now stands at 2.2%, is expected to rise by an average of 7.9% to 2.9%.

With estimated sales of US$6,989.5 million by 2023, Algeria will surpass Ireland as the 40th largest eCommerce market.

According to Statista, It was predicted that between 2024 and 2028, there will be a steady growth in the number of users in Algeria’s e-commerce sector, amounting to 2.5 million in total. 

The top e-commerce sites that are operating in Algeria are Wadifny, Talabstore, Maksab, and many more which would give tough competition to im-money.

How im-money set up an Online Shopping Store on Bagisto?

The client sought a website with a straightforward setup process, and tools enabling non-technical users to independently administer it.

Bagisto, an open-source e-commerce platform built on the Laravel framework, has a major influence on shaping the features and functions of websites.

Let’s examine the capabilities and performance of the store built using Bagisto.

Advance Filter Option

Allows customers to easily find the exact products they want by filtering on attributes like size, color, price range, etc. 

Customers can filter products based on their preferences and needs. This delivers more relevant results for each shopper.

Customers are often willing to pay more for the exact item they want. Advanced filters help facilitate this premium pricing strategy.

Customer Registration and Login Option

Registered users can have a personalized experience with product recommendations, order history, saved items, etc.

Account-based shopping encourages repeat purchases and brand loyalty more than one-off transactions.

In summary, registration and sign-in provide a win-win for both customers and retailers in terms of convenience, personalization, and driving business.

RTL Feature

Enables the website to cater to RTL languages like Arabic, Hebrew, etc. hence expanding market reach.

RTL support results in better indexing and rankings in RTL locales. Therefore, attracts more organic traffic from target markets in the Middle East and North Africa.

Many customers in RTL regions prefer to pay by options like COD rather than cards. RTL sites can integrate appropriate payment methods.

View Cart and Multiple Payment option

The cart page lets customers view all items added, adjust quantities, apply coupons/promos, and remove anything unwanted before checkout.

Offering various payment methods like cards, wallets, COD, EMIs, etc. reduces checkout abandonment and improves conversion rates.

The fewer steps between cart and payment, the fewer chances of customers changing their minds and abandoning purchases.

Social Login

Social login allows customers to log in using their existing social media accounts like Facebook or Google rather than creating yet another account and password.

Once users create an account via social login, they don’t have to keep re-entering credentials when returning, reducing checkout friction.

Social login makes it easy for users to share the site with their social connections, helping it to reach large customers.


Final Words

Bagisto was a critical factor in im-money’s rise to become one of the premier online retail stores in Algeria’s intensely competitive e-commerce market.

The online store’s innovative capabilities enabled it to build a prestigious reputation while also becoming an important driver of im-money’s thriving business.

For inquiries about launching an identical online e-commerce store and starting your online business, please reach out to Bagisto’s sales team.

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