Case Study Tam Market

Tam Market: USA Retail Store Scaling eCommerce with Bagisto

Industry

Retail

Use Case

B2C

Bagisto

Opensource

Country

America

Case study Banner Image

Tam Market is a retail store based in Ashburn, United States that sells a large variety of products at very reasonable prices.

Their product offerings span from groceries, clothes, and accessories to home decor which caters to a very large audience.

retail store

With their honesty and loyalty, they provide the best customer experience by providing the best deals for their shoppers.

They have enhanced their reputation among their customers by providing high-quality products at a very reasonable price.

Bagisto Development Services helped them enhance their platform by providing the features and customizations they required to meet their e-commerce goals.

Online Retail Market in the United States

The online retail market in the United States has gradually grown exponentially over the past few years.

According to Mordor Intelligence, the retail eCommerce market in the US was about $470 billion in 2021 and has been growing annually by 14.70%.

The market is primarily driven by growth in online shopping, low internet costs, and increased use of smartphone devices.

retail store

Popular payment service providers such as PayPal, Google Pay, Amazon Pay, etc. have also contributed to the growth of this market.

Online retailers provide consumers with a wide range of options at a competitive price which helps in expanding the market.

It has also helped in removing the geographic barrier and has offered businesses to showcase their products globally.

What problems did Tam Market face?

Tam Market was not able to grow their business as they expected and to increase their overall sales they decided to open an online store.

They wanted a platform that could manage their large variety of products effectively and save time for the customer to search for the products.

Meanwhile, they wanted a website that could handle more customers and sales easily as the business grew in time.

Tam Market also wanted a way to manage the backend of the platform easily due to the lack of tech expertise in their team.

To accelerate the process of getting their store online with a reliable and scalable platform they decided to use Bagisto as their eCommerce solution.

In this case study, we’ll know how Bagisto helped Tam market achieve their eCommerce objectives for their business expansion.

User-Friendly Interface

Bagisto provides an impressive user-friendly storefront that attracts shoppers on the website and gives them a positive shopping experience.

US retail store

A well-designed and visually appealing storefront gives a sense of legitimacy to the customers who are shopping for the first time in the store.

Product and Catalog Management

Bagisto’s helped Tam Market to easily manage its large product catalog on its website.

catalogue management

The product attributes and category options also helped Tam Market to categorize a wide range of their products.

Responsive Design

Bagisto provides a consistent shopping experience to its customers through various devices.

US retail store

US retail store

Now shoppers can shop from any device such as Mobile, Laptops, Tablets, etc. as it adapts to all screen sizes.

Smooth Checkout Process

Bagisto provides a smooth and convenient checkout experience to its customers that helps improve the user experience and increases sales.

checkout process

Built-in SEO Tools

Bagisto Provides SEO optimization for the website that helps it increase its search engine ranking.

This makes the website easily visible to people searching on search engines such as Google, Bing, etc.

Octane Support

Bagisto’s octane support feature helps increase website performance and reduces loading time with proper cache management.

This increases the overall user engagement of the website as it gives a smooth shopping experience to their customers.

End Note

Tam Market can now meet its goals for growth by reaching a larger audience and increasing sales for its retail store.

Bagisto improved its user experience through customizations, which helped Tam Market in the difficult online market.

Its features ensured a reputation among its customers and helped in the commercial growth of Tam Market’s online retail store.

For Tam Market to be successful and launch an online store, Bagisto which is incredibly scalable and dependable was essential.

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