Case Study NJC Homeware

NJC Homeware – Philippines Homeware Company Expand its Business through Bagisto



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NJC Homeware is a famous homeware store that deals with selling homeware products and is based in the Philippines.

The company sells various types of products like home & lifestyle, Personal & Office, tools, outdoor & leisure.

NJC Homeware has focused on becoming the first choice, going above and beyond expectations, and taking on a position of leadership role in homeware store.

E-commerce Market in Philippines

Philippines is expected to generate US$12,273.7 million in sales by 2023, making it the 28th largest e-commerce market, surpassing Saudi Arabia.

As per ECDB, the largest market, which generates 23.8% of Philippine eCommerce income, is electronics followed by Hobby & Leisure, Fashion, Furniture & Homeware.

According to Statista Filipino consumers visit several sites for purchasing consumer products and among all the online platforms available, Lazada was ranked as the most popular in the country.

How Bagisto helped NJC Homeware Expand its Business?

Bagisto which is an open-source ecommerce platform built on Laravel, greatly influences and shapes the features and specifications of websites.

The client wanted to build an eCommerce site that was simple to set up, empower clients without technological skills, and expedite the online establishment process.

Bagisto development services offered them personalized features and functionalities that increased their internet visibility.

Let’s examine the attributes and details of the Bagisto-built store.

Impressive Storefront

A well-designed, visually appealing storefront gives your site an air of professionalism and legitimacy.

An impressive storefront helps make a strong first impression so visitors stay and look around.

In summary, an impressive storefront is critical for making a great first impression, steering visitors into your site, and ultimately converting them into customers.

Product Filter Option

Filters allow customers to narrow down products by category, price range, color, size, etc therefore enabling them to find what they want faster.

Additionally, Filters help customers discover products they actually want to buy, leading to higher conversion rates and sales.

Hence, product filters boost conversions and sales by empowering customers to discover exactly what they want efficiently and conveniently.

Easy Checkout and Cart Option

A smooth, simple checkout process with clear calls-to-action can significantly improve conversion rates.

Customers are less likely to abandon full shopping carts when it is easier for them to make purchases.

Improving the customer experience, generating more sales, and reducing costs for the business by implementing easy checkout and cart functions.

SEO Optimisation

NJC Homeware’s store’s search engine rankings were raised thanks to Bagisto’s integrated SEO tools, which also enhanced organic traffic and exposure.

Additionally,  SEO makes it easy for customers to find your products when searching for them.

So, Strong SEO performance gives an edge over competitors ranking lower hence establishing the brand as  leader in the space.


NJC Homeware effectively overcomes its issues with product administration, scalability, and customization by using Bagisto as its eCommerce platform.

Bagisto offered a simple, adaptable solution that improved customer satisfaction, boosted revenue, and streamlined processes.

Contact Bagisto’s sales team with any questions about creating a similar online e-commerce site.



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