Case Study Fanthorpes HiFi

Enhancing Client’s eCommerce SEO Management and Google Shopping Feed with Bagisto

Industry

Electronics

Use Case

B2C

Bagisto

Opensource

Country

United Kingdom

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Fanthorpes HiFi is a renowned retailer and distributor of high-fidelity audio equipment based in the United Kingdom. Established in 1946, they have grown to become a trusted destination for audiophiles and music enthusiasts.

With a carefully curated selection of top-quality audio products and a knowledgeable staff, Fanthorpes HiFi is dedicated to providing exceptional customer service and delivering a premium audio experience.

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Through their extensive product range, expert guidance, and commitment to customer satisfaction, Fanthorpes HiFi continues to be a trusted name in the world of high-fidelity audio.

E-Commerce Market in the UK

According to eCommerce DB United Kingdom is the 4th largest market for eCommerce with a predicted revenue of US$166,707.6 million by 2023, placing it ahead of Germany.

The revenue is expected to exhibit a compound annual growth rate (CAGR 2023-2027) of 8.4%, which will lead to a projected market volume of US$230,356.7 million by 2027.

With an expected increase of 19.0% in 2023, the UK eCommerce market contributed to a worldwide growth rate of 17.0% in 2023. Like in the United Kingdom, global eCommerce sales are expected to increase over the next years.

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E-commerce DB considers five markets within the UK eCommerce market. Fashion is the largest market and accounts for 34.1% of the UK eCommerce revenue.

Food & Personal Care accounts for 23.3% followed by Electronics & Media with 17.2%, Toys, Hobby & DIY with 15.3%, and Furniture & Appliances with the remaining 10.1%.

How Bagisto Help to Fanthores HiFi

The client is an online retailer, that recognized the significance of optimizing their eCommerce website for search engines and leveraging Google Shopping for increased product exposure.

Seeking a comprehensive solution, they turned to Bagisto, a feature-rich Laravel eCommerce platform known for its customizable and SEO-friendly architecture

The Bagisto team had a deep discussion with the client through the UV desk ticket system. For understanding the challenges the client was facing related to SEO management and Google Shopping integration.

The client also performed the required customization from their end accordingly.

SEO Management

The client was looking to enhance SEO performance which includes product titles, meta descriptions, URLs, and other SEO elements. Our Bagisto Team guided the client with the Laravel eCommerce SEO Management module.

Bagisto’s intuitive admin panel allows efficient management of these settings, improving the SEO performance of their website.

The client experienced a notable boost in organic traffic, attributed to enhanced search engine rankings and improved product discoverability.

The integration of Bagisto’s SEO management helps the client to increase conversions and sales.

Bagisto Google Shopping Feed

The client was looking for a solution to promote his product on Google Shopping Feed and automate the process of product synchronization. Also, looking for a platform from which he can manage products update from a single platform.

The client came to know about Google Shopping Feed which helps in updating the product details automatically.

It ensured that the feed remained up-to-date with accurate product information, pricing, and availability.

Helped in reducing client’s manual effort, minimized errors, and ensured the feed remained up-to-date. It improves the accuracy of the product information displayed on Google Shopping.

Conclusion

This case study highlights the successful implementation of Bagisto for Laravel eCommerce SEO management and Google Shopping integration.

Bagisto’s flexibility, ease of use, and advanced features enabled the client to optimize their eCommerce store effectively. It results in a competitive advantage and improved business performance.

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