Case Study Oggymart

Oggymart : Bangladeshi Electronics Brand Goes Online With Bagisto



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Oggymart is a premier Bangladeshi online electronics store that sells a large variety of electronic equipment like headphones, earbuds, smartwatches, etc.

Founded in 2021, the founder’s goal was to provide high-quality products to customers at reasonable prices.

The customized features and capabilities provided by Bagisto development services helped to expand their online presence.

This case study looks at how the company was able to successfully implement Bagisto, an open-source e-commerce platform, to transform its online business operations.

Electronics Market in Bangladesh

As per Statista, The Consumer Electronics market in Bangladesh is expected to generate revenue of around US$10,930.0 million by the year 2024.

It is predicted that online sales will make up 18.4% of the total revenue in the Consumer Electronics market in Bangladesh by 2024.

The top online electronic stores operating in Bangladesh are Rokomari, Kablewala, Pickaboo, etc. which are a tough competitor to Oggymart.

What is the Need for Online Electronic Stores?

Online stores allow customers to shop for electronics from the comfort of their homes, at any time of day.

Online stores are not limited by physical shelf space, so they can offer a much wider range of electronic products and brands.

Product reviews by other buyers are readily available in online stores. This helps customers make more informed purchase decisions.

An online store allows a retailer to reach customers across geographical boundaries, nationally or even globally.

How Bagisto Helps in Setting Up Online Store?

As an open-source e-commerce platform built on Laravel, Bagisto influences and defines the capabilities and configurations of websites.

The client desired an eCommerce website that was easy to configure, enabled clients lacking tech expertise, and accelerated the process of getting online.

The customized features and capabilities provided by our team helped him to expand their online presence.

Let’s see the features and details of the Bagisto-built store.

Product Description Option

Descriptions provide details about the product – features, materials, sizes, uses, etc. Hence, this information helps customers make informed purchase decisions.

Relevant keywords in descriptions make the product pages rank higher in search engines.

The seller can highlight different features and applications for different customers in the description.

Product Filter Option

Filters help customers narrow down products more easily without having to sift through irrelevant items.

Shoppers can filter products faster instead of having to browse through hundreds of listings. This improves the site experience.

In summary, good filter functionality enhances the shopping experience, engagement, and conversions for any e-commerce site.

View Cart and Multiple Payment Option

Allows customers to review selected items before checkout and make any changes if needed. This reduces abandoned carts.

Caters to both domestic and international customers by supporting localized payment methods.


It encourages additional purchases as customers are reminded of items they liked while browsing.

Final Words

Oggymart’s adoption of Bagisto played a key role in its rise to the top position in the intensely competitive online electronic store market.

Additionally, Oggymart’s expansion was greatly aided by contemporary features on the store, which also helped it keep its reputation.

For any inquiries regarding the development of a comparable online e-commerce platform, please contact Bagisto’s sales team.


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