Case Study SOUQLG

SouqLG – Elevating User Experience and Driving E-commerce Success with Bagisto

Industry

Electronics

Use Case

B2C

Bagisto

Opensource

Country

Egypt

Case study Banner Image

SouqLG Market is an online electronics e-commerce website based on the Laravel eCommerce platform selling LG consumer electronics and gadgets.

Home-page of SouqLG

SouqLG establishes in 2011. They aim to provide customers with a flawless shopping experience by offering a wide range of high-quality products at competitive prices.

eCommerce Market Overview

According to eCommerce DB  Egypt is the 41st most significant market for eCommerce with a predicted revenue of US$6,622.3 million by 2023, placing it ahead of South Africa.

The projected market volume of US$11,377.0 million by the year 2027 is anticipated to be 14.5% each year for the period from 2023 to 2027.

In 2023, reports conclude that the Egyptian eCommerce market will experience a growth of 11.9%. Contributing to the overall global growth rate of 9.6% in the same year. Like Egypt, a rise in global eCommerce sales is expected in the coming years.

eCommerce market overview

Within the Egyptian eCommerce market, E-commerce DB examines five specific markets. The most significant one is Electronics & Media, which contributes to 24.7% of the total eCommerce revenue in Egypt.

Food & Personal Care accounts for 22.9%, Fashion occupies 18.7%, Toys, Hobby & DIY comprise 17.2%, and Furniture & Appliances make up the remaining 16.5%.

How Bagisto Helps to SouqLG

The client is an online retailer that recognizes the importance of optimizing its eCommerce website. For search engine visibility and using Google Shopping to enhance product exposure.

The client was in search of an open-source eCommerce platform to create an online eCommerce website. Several options are available in the market, including MagentoWooCommerceOpencartCS-Cart, and many more.

Seeking a comprehensive solution, the client chooses Bagisto. Because Bagisto offers the Laravel eCommerce platform known for its customizable and SEO-friendly architecture.

customizations various product at Souqlg

After creating an eCommerce store on Bagisto, the client add various customizations from different companies to enhance functionality and visual appeal.

SignUp and Start Purchasing

Looking for famous electronics and gadgets with discounts? Sign up now and begin purchasing different products including acoustics, vacuum cleaners, cooking utensils, refrigerators, air conditioners, and much more.

create account to purchase gadgets at souqlg store

Find Specifications for Your Product

By providing specifications for the particular product, they’re giving their customers a convenient way to buy the highest quality electrical appliances in Egypt.

product specification at souqlg store

Add to Cart

This functionality enables customers to add multiple products to the cart. After adding the product to the cart customers are redirected to the cart page where they can review the items in their cart and proceed to the checkout page to complete their purchase.

add to cart the product

Conclusion

By using Bagisto, our client was able to enhance user experience and provide a wide range of quality products. Helped establish it as a leading competitor in the online consumer electronics and gadgets market.

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