SawaryPlus is an Egypt-based brand focused on home essentials, decor, and everyday household items.
With a strong retail presence, the team wanted to move online to reach more customers across Egypt and simplify the way people shop for home goods.
Case Study
SawaryPlus
Industry
Home Essentials & Decor
Use Case
B2C
Bagisto
Opensource
Country
Egypt
Home Essentials
Furniture, storage, and decor
Smart Storefront
Built with Bagisto
Mobile Ready
Works on all devices
Project Snapshot
URL:sawaryplus.com
Country: Egypt
Industry Vertical: Home Essentials & Decor
Business Insights: SawaryPlus is a trusted Egyptian brand offering everyday home essentials and decor suited to local living needs.
Platform: Bagisto
Merchant Story: SawaryPlus
They needed a flexible platform that could handle a wide range of product categories, support Arabic content, and provide a clean, mobile-ready interface.
The store also had to be easy to manage on the backend so the team could update products, prices, and stock without delays.
Bagisto Open Source eCommerce platform helped SawaryPlus launch its official home essentials store online and connect directly with customers across Egypt.
Insights Into the Egypt Home Essentials and Decor Market
Egypt’s home essentials and decor segment has grown steadily with rising interest in modern living spaces and affordable home upgrades.
Urban expansion and young consumer demand are driving more purchases of practical and decorative household products.
Shoppers now prefer to buy furniture accessories and home care items online for added comfort and flexibility.
Mobile and bilingual storefronts are helping brands reach both local and regional buyers more efficiently.
There is a visible shift toward digital platforms that offer home-focused categories with clear delivery options and easy payment methods.
According to Statista, Egypt’s home decor market is projected to reach US$456.42 million in revenue by 2025, reflecting steady consumer interest in the category.
This trend reflects changing consumer habits and more reliance on local e-commerce stores for day-to-day living needs.
SawaryPlus’s Challenge: No Flexible Platform to Manage Home Essentials Online
Before launching the online store, SawaryPlus faced difficulty in showcasing its wide product range across categories like decor, storage, and household care.
The team had no centralized system to manage catalog updates, stock control, and multilingual content in one place.
Product uploads were time-consuming and required manual work, which slowed down operations.
They also needed a storefront that could support Arabic and English while working smoothly across desktop and mobile devices.
The lack of a structured platform limited their ability to serve customers who preferred shopping for home items online.
How Bagisto Powered SawaryPlus’s Entry into Online Retail
Store Setup and Customization
SawaryPlus used Bagisto to build a user-friendly online store for home essentials and decor.
The platform supported Arabic and English from the start, helping the brand connect with a wider audience.
The store layout was adjusted to match the brand’s style and organize products clearly across multiple home categories.
With Bagisto’s content management system, the team could easily manage pages, banners, and product displays without needing extra tools
This made it easier to keep the site updated and focused on customer needs, from browsing to checkout
Product Catalog Management
SawaryPlus used Bagisto’s catalog management system to organize a wide range of home essentials. This included furniture accessories, cleaning supplies, storage solutions, and decor items.
Each product was grouped under the right category with clear titles, images, and pricing.
The team managed listings in both Arabic and English, allowing customers to shop in their preferred language.
Using bulk upload tools, the store team could add or update multiple products at once, saving time on manual work.
This setup made the catalog easy to maintain while offering shoppers a clean and structured browsing experience.
Mobile Responsive Design
SawaryPlus wanted a store that worked well on all devices.
With Bagisto’s responsive setup, the site adjusted to mobile and tablet screens without slowing down or losing layout quality.
Customers could explore home products read descriptions and complete orders directly from their phones.
This helped increase engagement and supported shoppers who prefer browsing from handheld devices.
The mobile-friendly experience also made checkout faster and more convenient during busy hours or on the go.
Result of Building SawaryPlus’s Online Store with Bagisto
Launching with Bagisto allowed SawaryPlus to build a reliable online presence for its home essentials and decor line.
The store brought together product listings, order management and content updates under one dashboard.
Customers could shop in Arabic or English from any device. The platform gave the team control over store functions without added complexity.
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Bilingual storefront in Arabic and English
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Organized catalog with clear home categories
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Mobile-friendly layout for all screen sizes
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Easy product updates with bulk upload tools
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Wider reach across Egypt through online access
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Smooth shopping flow from product to checkout
