Case Study Just Shop

Just Shop: Bulgarian Kitchenware Store Scaled Up In E-commerce Using Bagisto



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Just Shop, an Online Kitchenware store that is based in Sofia, Bulgaria which sells a large variety of kitchen equipment.

Their motive is to sell high-quality products at a very reasonable price to customers to increase their sales and expand business operations throughout the country.

online kitchenware store

They have a large product catalog to meet every kitchen need that includes cookware, air fryer accessories, cutting boards, pans, and many more kitchen appliances.

With their commitment to quality and honesty, they have provided top-quality products to their customers on their online store.

In addition, they received assistance from Bagisto Development Services for the extra features and functionalities they desired to be added to the Open Source platform.

Kitchenware Market in Bulgaria

Bulgaria has seen a growth in demand for high-quality and eco-friendly kitchenware in the last few years.

According to Statista, the revenue generated in the Kitchenware market in 2024 amounts to US$14.05m with a growth rate of 3.61%.

online kitchenware store

There is also a rise in the need for fashionable and eye-catching kitchenware items that enhance a kitchen’s overall atmosphere.

Customers are opting for more eco-friendly kitchenware items made of recycled plastic, and bamboo as environmental awareness rises.

European countries like Italy, Denmark, and Spain are among the top importers of Bulgarian kitchenware products.

What problems did Just Shop Face?

Just Shop felt that they were not able to get the amount of sales from their physical store and thus decided to expand their business online.

Due to the variety of products in Just Shop, they required a platform that could handle products properly.

The administrator was looking for a platform that would make managing the back end of the platform simple and effective.

Also, Just Shop needed a solution that could handle an increase in consumers, and transactions to achieve its growth and business goals.

To resolve their challenges they choose Bagisto as their eCommerce solution which is an open-source platform built on the Laravel framework.

Let’s look into the features of Bagisto that helped Just Shop meet its business objectives.

Cross-Device Compatibility

Bagisto’s Responsive Design gives the customer a consistent and user-friendly experience regardless of the device they are using.


online kitchenware store

online kitchenware store

It lets the platform adapt to any device screen size whether it is a phone, laptop, tablet, etc.

Multi Linguistic Capability

Bagisto’s linguistic capabilities helped Just Shop to operate properly in their native language Bulgarian and helped them to increase their customer base in their country.

online kitchenware store

Social login

Bagisto’s Social login feature gives the customer the ability to log in to the platform using their social media login which also saves time for the customer.

online kitchenware store

Product Management

Bagisto’s Product Management made it easy to categorize a wide range of products available at Just Shop.

online kitchenware store

Integrated SEO Tools

Bagisto helps boost both organic traffic to a website and search engine rating through optimization with its integrated SEO capabilities.

Octane Support:

Octane support ensures quicker loading times and keeps users interested and engaged by optimizing web page rendering.

End Note

Bagisto which is very reliable and scalable was crucial For Just Shop to succeed and establish an online store.

With the ability to now offer its goods online,  Just Shop can reach a wider audience and boost sales while meeting its business objectives.

Bagisto helped Just Shop into the challenging online landscape as it enhanced its user experience with its customizations.

Its features not only helped Just Grow’s Online Kitchenware Store grow commercially but also guaranteed a reputation among its customers.












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