Case Study Reeh Al Madinah

Reeh Al Madinah: UAE Online Perfume Store Revolutionising with Bagisto



Use Case





United Arab Emirates

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Reeh al Madina is a leading Perfume store located in Dubai, UAE, and was established by Muradul Islam, an experienced perfumer in 2005.

Specializing in premium perfumes, they operate factories in Dubai and Bangladesh, facilitating trade to destinations like Singapore, Indonesia, Malaysia, and China.

They are well known for their exotic fragrances that are a product of hand-picked rarest natural ingredients that awaken one’s senses with magnificent fragrances.

uae perfume store

Recognized for crafting subtle fragrances globally, they are also the preferred oud note fragrance provider to the Royal Family of UAE.

They lead their business with unwavering honesty and trustworthiness and provide the best customer experiences.

Bagisto Development Services helped them to establish their successful online store with the customizations they wanted that are scalable and reliable.

Emerging Perfume Market In UAE

The perfume and fragrance oil market is witnessing exponential growth in the UAE over the past few decades.

According to Statista, the fragrance market in UAE generated US$142.60 million in 2024 with an annual growth of 11.88%.

Increasing consumer awareness about personal grooming and the growing demand for luxury products are among the factors for this growth.

uae perfume market

Key Challenges

Reeh al Madinah felt that they were not able to get the amount of sales they expected just by selling in their physical store.

So they decided to move online to cater to a much wider audience to expand their business.

Due to their lack of tech expertise, they wanted a platform in which they could handle the store’s back end easily.

They wanted a solution that was robust, secure and could be customized, so they opted to use Bagisto.

The open-source Bagisto platform, built on the Laravel framework, accelerated the process of getting their perfume store online.

Let’s examine the capabilities of Bagisto Built Shop which is user-friendly and provides the best shopping experience.

Impressive Storefront

Bagisto helps to create an impressive user-friendly storefront that helps customers by giving them a positive shopping experience.

uae perfume store

The well-designed and visually appealing storefront makes visitors stay and look around the online store.

Product Management

With Bagisto’s solutions, they can display and organize a wide range of products in the online store which helps in managing products efficiently.

Customers can search and view a wide range of products according to various attributes such as color, size, price range, etc. using layered navigation feature.

uae perfume store

The system filters and provides relevant results based on customer preferences and needs.

Scalability and Performance

Bagisto’s architecture can handle large online traffic seamlessly without compromising the performance of the website.

uae perfume store

Moreover, Its caching mechanism and optimized database queries reduce loading time giving a smooth user experience to the customer.

Responsive Design

Bagisto provides a seamless shopping experience to customers regardless of the device they are using.

It adapts to any screen size enabling the customer to shop conveniently at any time and anywhere.


uae perfume store

uae perfume store

The customer can browse and shop for products on their Mobile, Desktop, and tablets which provides a great shopping experience for the customers.

RTL Compatability

Bagisto comes with RTL(Right to Left) features that can cater to the audience that knows languages such as Arabic, Hebrew, etc.

uae perfume market

Also, this helps in better SEO indexing and ranking in the RTL locale which helps in increasing organic traffic in the Middle East and North Africa.

Shipping Method Integration

Bagisto offers the feature of easy integration with various shipping methods, thus providing the best checkout experience to customers.

uae perfume store

Social Login

Users can also register using their social credentials thus encompassing the manual account creation process.

After choosing a particular social login option the users can easily register on the website using the same.



Payment Method Integration

Easily integrate payment methods to Bagisto to provide your customers with the best in class payment methods.

payment method visible at checkout bagisto

End Note

Reeh Al Madinah effectively overcomes its issues with scalability, and customization by selecting Bagisto as its eCommerce platform.

Bagisto offered a simple, adaptable solution that improved user experience, boosted revenue, facilitated operations, and guaranteed mobile compatibility.

They also met their business objectives and increased their sales while also maintaining their image among the customers.

Bagisto helped Reeh Al Madinah elevate its online perfume store in the E-commerce landscape in the UAE by catering to the needs of the customers.

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