Case Study PG Liquor

PG Liquor: Nigerian Liquor Store Steps Into Online Business Using Bagisto



Use Case

Single Store





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PG Liquor is a Nigerian liquor store that specializes in selling all kinds of alcoholic drinks and liquors.

They offer a large variety of different liquors for customers to choose like cognac, tequila, bitters, brandy, wines, and whiskey.

Offering a large inventory, affordable prices, and good customer service is important to PG Liquor’s business.

Nigerian Liquor store - PG Liquor

It seeks to be a reliable platform where people in the area can purchase all their needed alcoholic beverages and liquors.

Bagisto development services helped them convert their physical outlet into an online e-commerce store to boost their sales and revenue.

Liquor Industry In Nigeria

The liquor industry in Nigeria is huge as many Nigerians enjoy having alcoholic drinks, especially during celebrations and social gatherings.

According to Statista, The Nigerian liquor market was valued at around 42.4 billion dollars in 2024 and growing at 25% annually.

Nigerian liquor store

In 2019, over 13 million liters of spirits were consumed and the industry employs thousands of people in roles like production, and distribution in Nigeria.

Beer makes up the largest part of the market at over 60% meanwhile Wine and spirits like gin, whiskey, and brandy make up the remaining portion.

As incomes rise in Nigeria, the demand for liquor is expected to grow on e-commerce marketplaces in the coming years.

What were the Challenges faced by PG Liquor?

Before switching to Bagisto, PG Liquor faced several challenges that hindered its growth potential.

The existing business lacked scalability, flexibility, and robust features necessary for managing the wide range of products offered by the store.

The admin needed a platform with an easy and efficient back-end panel using headless eCommerce giving all essential features in one place.

PG Liquor required a solution that could seamlessly integrate various categories, and provide a user-friendly shopping experience.

So they decided to use the Bagisto eCommerce extension as a solution to their issues.

In this case study, we will explore how Bagisto helped PG Liquor overcome its business problems.

User-friendly Interface

The fast and user-friendly interface of Bagisto enhanced the overall shopping experience for PG Liquor’s customers.

A clean and responsive design ensured easy navigation, leading to increased user engagement and satisfaction.

PG Liquor Storefront - Bagisto

It also can integrate Live Streaming Shopping that generates high-quality videos for marketing purposes like live streams, webinars, and more.

Catalog Management

Bagisto’s catalog management features were essential for PG Liquor in organizing and displaying its range of products.

PG Liquor Catalog

The platform’s ability to handle various product categories helped PG Liquor to manage and expand its product catalog which helps in searching products faster.

Responsive Design

Bagisto’s responsive design played an important role in providing a consistent and enjoyable shopping experience across different devices.

PG Liquor Mobile Compatibility

PG Liquor Mobile Compatibility

PG Liquor’s customers could easily browse and make purchases from their mobile apps, tablets, or desktops.

Security and Scalability

Bagisto’s commitment to security and reliability provided PG Liquor with a secure online environment.

PG liquor security

This gained trust among customers, essential for an e-commerce platform dealing with information during transactions.

Bagisto also provides advanced Blockchain eCommerce functionality that enables highly secured and decentralized peer-to-peer transactions.

Built-in SEO Tools

Bagisto’s built-in SEO Management features allowed PG Liquor to optimize its online store for search engines, improving visibility and attracting organic traffic.

This resulted in increased online visibility and higher rankings in search engine results.

Octane Support

Bagisto provides an Octane Support feature that helps improve the caching mechanism and optimizes the database queries for the platform.

Its performance optimization reduces the loading time of the platform which creates a smooth user experience.

End Note

Bagisto was an important contributing factor to PG Liquor’s scaling up in the Nigerian competitive Liquor market.

It provided them with a reliable platform that met all of their requirements and enhanced their brand image among customers.

With the help of Bagisto which is also a SaaS eCommerce, PG Liquor was able to expand its business operations and exponentially increase its sales.

Because of Bagisto, the Nigerian Liquor Store was able to establish a solid reputation and played a significant role in PG Liquor’s success.

Take a look at further Bagisto extensions to enhance your web presence even more.

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