4 Ways to Optimise Headless eCommerce for Personalised Experience

Updated 30 June 2021

In this article, We will see “4 Ways to Optimise Headless eCommerce for Personalised Experience”.


Firstly, Let’s Understand “Headless eCommerce” 

Today’s customers are very smart and they demand to have full control over their buying. Nowadays customers want to buy items on the go through mobile apps, Kiosks, voice-controlled IoT devices, or wearables.

The decoupling approach of Headless eCommerce allows you more architectural flexibility, therefore it’s easier for you to design a system you want. 


The simplest form of Headless commerce it’s based on an architecture in which the front end and back end work independently.

In other words, it separates your store front-end from the back-end infrastructure and a decoupled architecture allows you to make rapid changes to the front end without disturbing the back end.

In contrast, the traditional commerce platforms have the front end and back end tightly linked with each other.

How Does Headless Optimize eCommerce for Personalized Experience


Powerful Omni-channel Experience 

Headless commerce is based on an architecture in which the front end and back end work independently, JSON API is all that the platform provides.


Also, these APIs can be easily connected to any sales channel, such as mobile apps, desktop apps, smartwatches, voice assistants. And POS screens without requiring a new back end for each one.

It means delivering your Laravel e-commerce store products, videos, blogs, reviews, etc anywhere by using JSON APIs.

To remain competitive

Laravel headless commerce platform allows store owners to deploy rapid changes without impacting your back-end system.

Laravel Headless eCommerce Add to Home Screen

These headless APIs let your developer focus on the end-user, rather than writing code and business logic. Create seamless experiences and powerful extensions through GraphQL based Rest API.

Also, custom templates can be made ready which they can easily reuse to develop a marketing campaign or section on their website.

 Endless ways to customize

Attract your customer by delivering highly personalized experiences to each customer segment through a fully customizable storefront.

With the adaptable infrastructure of headless commerce, customizations are no longer a big hassle.


Moreover, many integrations and changes like analytics, SDKs, accelerate your site performance.

Also, PWAs for native mobile-like experience and AMP pages for mobile-first approach can be done seamlessly even without disturbing the backend system.

Seamless Customer Experience 

Every day your customer touchpoint for purchase is continuously updating and changing with the adoption of new technology.


Headless commerce has more focus on the data, and GraphQL allows front ends to retrieve just what they need. This allows you to facilitate your Laravel eCommerce store with more unique experiences.

Whereas REST APIs expose a different endpoint for each resource object, and a GraphQL API makes all data available at a single endpoint.

In addition to this, Headless Commerce removes the restrictions or allowing developers to design and manage the user experience freely.

At the same time with the ability to create multiple frontends with a single backend, they can support a wide array of screens and devices.

Thanks for your time to read the article. Above all are the “4 Ways to Optimise Headless eCommerce for Personalised Experience”.

Also, still, if you have any query feel free to add a ticket at https://bagisto.uvdesk.com/en/

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