Spain-based marketplace Wallapop’s journey to raise $87 million with a valuation of $832 million

Updated 1 March 2023

About eCommerce Marketplace Wallapop

During COVID-19, many entrepreneurs took this period as an opportunity and eCommerce Marketplace Wallapop is one such example that we will be discussing its journey.

And started a new business in the eCommerce sector and now excelling in that field. One such example is  Wallapop. 

Wallapop is a peer-to-peer marketplace based out of Barcelona that utilized the COVID-19 period to do something new.

Wallapop marketplace

And practical for consumers looking for more localized, less wasteful, and eco-friendly routes to buy and sell items. 

This Wallapop has succeeded in raising more money to expand through Europe. 

Wallapop’s success and expansion in the market 

The firm has picked up €81 million($87.4 million), which will be, invested into its operations in the kingdom of Spain, the Italian republic, and Portuga and proceeded forward, bearing in mind its 2.4 million downloads in the 1st half of the year in Italy.

 It is because of a 600-consolidated cross-border activity between Spain and the Italian republic in that period to achieve their goal.

The firm also projects to put more into statistics science and other areas of R&D.

Furthermore, Vital delivered finding, personalization, and other tools to associate buyers with items the new or returning customers want to purchase. 

When Wallapop raised $ 191 million, they referred to this as an expansion in the series G round from February 2021.

And that was before the tech market bottomed out (with investing following suit) accordingly. 

It is noteworthy that Wallapop has increased here. Only in proportion to the money invested has its worth increased. 

According to the statement, the amount has increased from €690 million to €771 million. (At current exchange rates, that is $832 million in USD, which is less than its prior dollar worth because the euro is currently much weaker versus the dollar.)

wallapop's progress

All investors in this inside round were previously Wallapop supporters.

It is not unexpected at this flow because the market is unstable, and it makes sense to resort to current investors for funding. 

The Korean online business Naver and its European investment partner Korelya Capital, both participants in the initial Series G, are leading the most recent investment.

Wallapop’s journey with Naver – a Korea-based company

 To broaden its influence outside of Korea, the firm behind the messaging app Line and other properties, Naver, acquired Poshmark for $ 1.2 billion

Wallapop’s primary market is Spain, but it has been progressively expanding into neighboring nations.

They started with Italy debuting in 2021 and later Portugal in September 2022.

The company’s expansion is a helpful indicator of how resilient circular economy markets may be.

When COVID-19 was in full swing, purchasing and selling products from other private owners took on a new profile. 

People were less inclined to shop, and some could not because stores were closed. Still, they were also more aware of their spending habits (not least because many were losing their jobs or receiving furloughs).

The shift away from the pace of modern life left many considering alternative ways to survive.

Wallapop’s Status today

Fast-forward to today, and we’re seeing consumers reverting to their old patterns: lots of one-passenger vehicle traffic on the streets. Individuals are flocking to brick-and-mortar stores (and using fewer e-commerce services).

wallapop status

 And with urgings to stay home, community involvement is less than they would like.

There are symptoms and symptoms that Wallapop is maintaining its growth, notwithstanding the one’s shifts. It stated that its 2022 monetary 12 months had sales of €  72 million, up 40% on FY 2021. 

Meanwhile, Wallapop Envíos, its give-up-to-give-up delivery source, grew to €32 million from €17 million in that period. 

A product it offers to knowledgeable sellers, a subscription service, now brings in €10 million in income, up from €6.7 million in 2020.

They are indicators and symptoms today.

And not just the platform’s maturation but also the corporation’s efforts to diversify its revenue streams.

” In the past years, Wallapop`s boom efforts have allowed people to the advantage of our critical purpose.

And facilitating an additional cognizance and human way of earning that creates economic opportunities for people. 

Looking for a marketplace like Wallapop

Wallapop has many features on the website similar to the hyperlocal system in eCommerce that allows the customer to search the products based on the location filter. 

wallapop fetures

This marketplace allows the customer to register and sell a product that other customers can purchase. 

This marketplace provides a job board feature for eCommerce where the customers can also post a Job for the Job Seeker or, if looking for a Job. Then too, they can post there. The marketplace has a specific category where all the jobs will be visible. 

One of the great features of the Wallapop is to allow the customer to sell products with their conditions on the portal. 

And to finalize the sale, the customers can also chat with the other users within the eCommerce Bagisto marketplace chat system.  

And the most critical feature of the Wallapop is the membership which means the users will not get complete freedom. 

Even the allowed features as well will have a limitation. To have limitless features, the users need to purchase a membership.

Resembling Wallapop, you can also provide the ability for the customers to check their products and orders on the Laravel mobile app for eCommerce.

 You can discuss with us in more detail the requirement. And we can develop an eCommerce marketplace similar to Wallapop.  


If there is any idea for the eCommerce marketplace, It is hard to get started and generate revenue streams in the eCommerce sector. You need to have the right team and the right features to facilitate the customer’s needs. 

For this complete research of the market and the idea with the customer’s needs will be required. One needs to do their homework before starting.

The success of the eCommerce marketplace totally depends on how the marketplace is helping the customers and how they are attracted to the marketplace.

You can check out Webkul if you need assistance developing a similar marketplace. As Webkul is having many pre-developed extensions which can be used to develop such a marketplace. 

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