With the annual growth rate of 30% of MENA eCommerce market every year and over 197 million Arabic speaking people, there has been a sudden boom in the middle east eCommerce business but the Arabic content has not been able to keep up to promise.
Photo by Evan Bench
Most of the websites offering services in MENA regions has the English language by default. To make it available in RTL format, eCommerce vendors need to have proper planning and complex customisation.
Unfortunately, only a few platforms support it and but that is also of mere usage.
Let us go through the facts behind the Arabic eCommerce Industry:
Moreover, the acquisition of Souq.com by Amazon clearly indicates the potential of the MENA eCommerce region in the coming days.
42% of the online shopper belongs to the age group of 25 – 35 years. Egypt tops the list with 50% of shoppers in this age group followed by KSA 46% whereas Kuwait and UAE have 42% in this age group.
Source : https://www.go-gulf.com
There is the gradual increase in mobile commerce with nearly one out of three customers making purchases from the smartphone.
This will help in better localization and SEO optimization for Arabic Content.
Providing your customers with more localized content will not help in attracting traffic amongst the population of 300 million but also helps in the more word to mouth promotion.
Moreover going an extra mile for providing best customer experience also helps in gaining customer loyalty.
The Arabic content will not only help in attracting shoppers from the cities but also for the people living in remote areas which will further improve digitalisation.
This will provide you with an edge over your competitors by winning the hearts of Arabic speaking people.
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