How to Develop an Effective E-Commerce Marketing Strategy Using Analytics

Updated 19 November 2021

In this article, we will see “How to Develop an Effective E-Commerce Marketing Strategy Using Analytics”.

Analytics provides the means to understand user behavior and thus, develop strategies that will enable you to leverage user behavior for your eCommerce marketing strategy.

In addition to this, businesses can also determine how their customers, current and future users behave online.

What is E-Commerce Analytics?

E-commerce analytics is the collection of data through observations, reports, and also tools.

It is a process that involves deriving meaning from the collected data to develop effective eCommerce marketing strategies.

There are various e-commerce analytics techniques available today, including web traffic analysis, user-behavior analysis, conversion rate optimization, and web operation analytics.

Effective E-Commerce Marketing Strategy

Why is Analytics Important in E-Commerce?

In e-commerce, businesses are constantly coming up with strategies that they believe will get more people to their websites.

Businesses have a hard time understanding what works and what doesn’t work in terms of marketing.  Analytics provide a different approach to business.

Effective E-Commerce Marketing Strategy

How do You Get Analytics to Work for Your Business?

There are various methods that you can also use to generate analytics data. You can use web analytic tools like Google Analytics,

social media monitoring tools like Sprout Social, or marketing campaign tracking software like AdRoll.

The second step involves interpreting your data to see what it tells you about how customers behave online, where they go, and what kind of information they are looking for.

Remember that in this process, you need to interpret your data to allow you to create actionable steps that will help you reach your website’s goals.

You can make use of data visualization such as a Sankey diagram to interpret your data.

The third step is to find practical ways to apply the findings of your data analysis to improve conversion rates, increase traffic and also generate more revenue for your business online.

Effective E-Commerce Marketing Strategy

Steps for How to Develop an Effective E-Commerce Marketing Strategy Using Analytics

Businesses will benefit through the accurate identification of customer behavior patterns.

There are various ways through which you can use analytics in developing your eCommerce marketing strategy.

Identify your goals and target audience

You need to know exactly what you want to achieve with your e-commerce marketing strategy.

Also, identify your target audience. Knowing who you are targeting will help you create effective e-commerce marketing strategies.

Effective E-Commerce Marketing Strategy

Build campaigns that contribute towards attaining significant goals

After identifying your goals and target audience, it is time for you to build your e-commerce campaigns.

Create campaigns that will also help you achieve the goals set out earlier and ensure it accomplished with your marketing strategy.

Effective E-Commerce Marketing Strategy

Test and measure your progress

Once your e-commerce marketing strategy has been developed, you should also create a test or pilot run to see if what you have mapped out is effective.

After you have identified the successful campaigns, you should then also run a full-scale marketing campaign.

Effective E-Commerce Marketing Strategy

Monitor your progress

As mentioned earlier, there are also various types of e-commerce analytics techniques available today,

which include web traffic analysis, user behavior analysis, and conversion rate optimization, to name a few.

Effective E-Commerce Marketing Strategy

Apply what you have learned

Next, it is time to apply what you have learned from the insights gathered by using analytics as part of your e-commerce marketing strategy.

You should identify areas where adjustments might need to be made to ensure that the campaign runs smoothly.

Run another test

Furthermore, it’s time for you to go back to step three and run another test or pilot run to evaluate for any changes.

Moreover, it helps you continuously improve your e-commerce marketing strategy until it is time to implement it.


Using e-commerce analytics as part of your eCommerce marketing strategy is a proven way to ensure that campaigns are effective and you can identify the best-performing ones.

It will help also you create an effective e-commerce marketing strategy that will boost revenue or sales for a business.

So, that was much about the “How to Develop an Effective E-Commerce Marketing Strategy Using Analytics”  for any queries or doubts reach out to us at [email protected]. You can also raise a ticket at our HelpDesk System.


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