Case Study The sultan center

The Sultan Center: A Revolutionary Retail Chain in Kuwait with a Rich Legacy



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The Sultan Center is a prominent online retail chain with a strong presence in the Middle East, known for its diverse product range, exceptional customer service, and commitment to providing a seamless shopping experience.

By using open source Laravel eCommerce platform the Sultan Center Shuwaikh was the first self-service retail store in Kuwait when it opened in 1981.

Several other stores followed shortly after, and Sultan soon established itself as ‘the’ place to shop in Kuwait.

To this day, many in the community talk warmly about how they grew up with the Sultan as the first provider of quality products, imported goods, and fresh food from around the world.

Sultan Center - home page

The Sultan’s legacy proudly spans over 41 years, when it first launched its Kuwait flagship store in 1981.

With customer excellence driving the brand value proposition, the company operates supermarkets in; Kuwait, Bahrain, Oman, and Jordan with a network spanning over 70 stores in the Middle East.

Retail Market Overview in Kuwait

According to eCommerce DB Kuwait is the 71st biggest place for buying and selling things online. It expects to make around US$1,4936 million by 2023, placing it ahead of Panama.

This income is likely to keep growing at a rate of about 8.6% each year until 2027, making the total market worth around US$2,080.3 million by 2027.

In 2023, online shopping in Kuwait is predicted to increase by 7.0%, contributing to a worldwide growth rate of 9.6%.

Just like in Kuwait, global eCommerce sales are expected to increase over the next years.

Retail Market Overview in Kuwait grocery store

In Kuwait, online shopping spans into five main categories. The biggest one is food and personal care, making up about 30.7% of all online sales.

After that comes fashion with 24.3%, electronics & media with 20.2%, furniture & appliances with 14.2%, and finally toys, hobbies, and DIY items with the remaining 10.6%.

Why Did Mr. Jamil Sultan start his business?

Mr. Jamil Sultan founded PSC Supply, a division of The Petroleum Services Company, which eventually grew to be a major provider of supplies to the oil industry.

He wants to offer a wide range of selections for all customer purchases without leaving the comfort of their home.

Also, offers the freedom for his customers to shop from an extensive choice that covers every possibility.

The sultan center - retail shop product

The Sultan Market elevates the shopping experience through a value-focused customer journey. The aim is to invite customers and bring them together to shop in large-scale stores that offer an assortment of ethnic ranges for all their household needs.

How Bagisto Helps the Sultan Center?

Mr. Jamil Sultan was looking for an open-source eCommerce platform to establish an online retail shop. In the market, there are many open-source platforms exist, including Magento 2,  ShopifyOpenCartWooCommerce,  CS-Cart, and more.

fortified categories

Although numerous open-source platforms were available, Mr. Jamil Sultan chose Bagisto to build their entire eCommerce store. Bagisto was selected for speed and performance optimization as an open-source Laravel eCommerce platform.

Being open-source, Bagisto offers a cost-effective solution, while its modular and customizable architecture enables Sultan Center to tailor their online store to meet its specific requirements.

Product’s Categories

By providing a diverse product range extended from groceries to fresh food, and household items with uncompromising product quality, service culture excellence, and dynamic retail experiences that meet and exceed the demands of varied consumer lifestyles.

Product's Categories

Wide-reaching Delivery Network

With an extensive delivery network, The Sultan Center ensures that customers across diverse locations can access its products effortlessly. To redefine how customers experience retail, no matter where they call home.

Wide-reaching Delivery Network- the sultan center


Bagisto’s modular and customizable architecture allowed us to precisely tailor the online store to our client’s needs.

Bagisto proved to be more cost-effective and efficient, especially for businesses seeking scalability and performance optimization.

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