Case Study Shop Plan

Shop Plan: USA Multi Utility Store’s Online Journey with Bagisto



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Shop Plan is a USA-based Multi Utility Store that provides a wide range of products for consumer use.

They offer a vast variety of products that expand from fashion to electronic devices at a very competitive price from the market.

multi utility store

To provide the best product to the customer they make sure to keep only top-quality items in their store that are in high demand among shoppers.

They were looking for Bagisto Development Services that could achieve their intent to increase their customer base and build their brand.

Online Retail Market in the USA

The online retail market in the United States has been growing gradually over the past few years.

According to Mordor Intelligence, the retail eCommerce market in the US was around $470 billion in 2021 and has been growing annually by 14.70%.

This growth is primarily driven by the increase in online shopping, low internet costs, and the widespread use of smartphones.

online retail

Online retailers offer consumers a wide range of options at a competitive price which helps in expanding the market.

This has also enabled many businesses to increase their customer base, manage global logistics, and expand their offerings more effectively.

Fashion and Electronics products are the top-selling products in this industry which covers about 60% of the market.

What problems did Shop Plan face?

Shop Plan faced difficulty as they were unable to showcase the wide variety of products in their physical store properly.

This led to a loss in their sales and they were unable to expand their business beyond their geographical boundaries.

They wanted a platform that was reliable and scalable and could also handle its large variety of products.

Their team lacked the technical expertise so they wanted a platform whose backend could be easily managed.

To provide a user-friendly shopping experience they decided to get their store online for that they decided to use Bagisto as their eCommerce solution.

Bagisto is an open-source platform that is built on the Laravel framework.

Let’s know about the feature of the Bagisto-built store that helped Shop Plan to accelerate the process of getting their multi-utility store online.

Customization Friendly Interface

Bagisto provides a storefront interface that can be customized according to Shop Plan requirements to provide a better user experience to the clients.

multi utility store

Shop now can have all the customization on the website that it needs to stand out from other platforms.

Cross-Device Compatibility

With Bagisto’s responsive design, customers can shop anytime they want with a device they are using which gives them more flexibility.

responsive design
responsive design

This cross-device compatibility feature works on all screen sizes of all kinds of devices such as Mobile, Desktop, Tablets, etc.

RTL Functionality

Bagisto’s RTL functionality helps to cater to the audience that uses RTL languages such as Arabic and Hebrew.

multi utility store

This functionality helped Shop Plan to increase its online traffic from Middle East and North African countries.


Bagisto provides quite a smooth user experience as the platform is very scalable which helps in improving the website’s performance and loading time.

multi utility store

Bagisto’s architecture can handle the shop plan’s growth seamlessly as its customer base increases with time.

SEO Optimization

Bagisto’s built-in SEO tools help increase website ranking and organic traffic for customer generation and sales.

This helped the shop plan to increase its brand visibility on the search engine result page.

Octane Support

Octane Support enhances the user experience by optimizing web page rendering, resulting in quicker loading times that keep users interested and engaged.

End Note

Shop Plan successfully addressed its scalability and customization concerns by selecting Bagisto as its eCommerce platform.

Bagisto provided an easy-to-use and flexible solution that enhanced customer satisfaction, streamlined operations, and ensured mobile compatibility.

Bagisto delivered the best user experience to consumers. It also helped Shop Plan meet its business goals.

Bagisto helped elevate Shop Plan’s brand in the e-commerce industry by converting its multi-utility store into an online shopping store.



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