Case Study rocket

Rocket – Pakistan’s Online Retail Marketplace Store Journey with Bagisto



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Rocket is Pakistan’s online marketplace store that sells multiple categories of products like mobile accessories, laptops and notebooks, smart gaming gadgets, deodorants, and many more.

By setting up an online marketplace store, they successfully achieved a digital footprint and facilitated the growth of their company.


The company aims to be the top choice, go beyond what customers expect, and be the first to bring new things.

The integration of Bagisto development services increased their online presence, giving them with customized features and functionalities to elevate their digital operations.

Ecommerce Sector in Pakistan

As per ECDB, Pakistan is projected to rank 51st globally and is projected to generate US$2.85 billion in revenue by 2024.

Among the eCommerce, electronics hold the leading position, contributing a significant 23.1% to the nation’s overall online sales revenue.

According to Similarweb, the top e-commerce stores operating in Pakistan are Daraz, Priceoye, and many more which give competition to Rocket.

How Rocket Set up an Online Store with Bagisto

The client aspired to develop a user-friendly website, enabling non-technical individuals to effortlessly shop online.

Bagisto, an open-source e-commerce platform built on Laravel framework, plays a vital role in reshaping and elevating the capabilities and effectiveness of numerous websites.

The client chose Bagisto to establish their online store due to its benefits, such as enhanced performance, scalability, and efficient utilization of resources for e-commerce websites.

Let’s go through the capabilities and features of the Bagisto-built shop.

Detailed Product Description

Comprehensive product descriptions help customers grasp the features, benefits, and unique selling points of the products.

Including relevant keywords and detailed descriptions can improve the site’s visibility on search engines, driving more organic traffic.


Detailed descriptions can be used in various marketing channels, such as social media and advertisements, to showcase the product’s value.

Quick View Option

Quick view options allow customers to get a summary of a product’s details without navigating away from their current page.

Customers can quickly assess whether a product meets their needs or preferences by providing essential product information.


By providing essential information, quick view can help keep users engaged on the site, reducing the likelihood of them leaving.

Multiple Payment Options

Providing a variety of payment methods, helps the diverse preferences of customers therefore it makes it convenient to make purchases.

Furthermore, Customers are more likely to complete a purchase if they can use their preferred payment method. rocket_payment_page

It facilitates faster checkout, higher conversion rates, and wider reach for customers, enhancing the business’s growth.

Social Media Login Option

Social login allows customers to use their existing social media accounts to create an account hence speeding up the registration process.

With social login, customers can bypass the lengthy registration process, as their information is pre-filled from their social media.


Additionally, Social login can reduce the risk of fraud by verifying user’s identities through their social media accounts.

SEO Optimisation

The SEO techniques that Bagisto incorporated improved organic traffic and visibility as well as the search engine rankings of Rocket’s store.

Furthermore, SEO facilitates clients’ discovery of products during searches.


Thus, a brand may position itself as the industry leader by having strong SEO performance, which offers it an advantage over rivals who rank lower.

Rich Snippet Feature

Rich snippets help search engines better understand the content and context of product pages, which can improve visibility in search results.

By displaying relevant information directly in search results, rich snippets can enhance the user experience.


Implementing rich snippets can give your e-commerce site an edge over competitors who have not yet adopted this technology.

Final Words

The growth of Rocket’s digital presence was significantly boosted by the e-commerce solution that is provided by Bagisto.

The platform’s user-friendly interface and efficient order management system greatly facilitated Rocket’s marketing objectives.

Explore additional Bagisto extensions to enhance your online business further.

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