Case Study Proothie

Proothie – Powering a Sustainable Health Revolution with Bagisto


Protien Bar

Use Case






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Proothie is a revolutionary online granola cricket protein bar brand that originates from Thailand.

With a vision to promote healthy snacking options, Proothie has gained popularity for its use of cricket protein as a primary ingredient.

Proothie begins a mission to introduce health-conscious snacking by offering a unique blend of nutrition and sustainability.

Proothie protein snack bar satisfies consumers’ cravings for nutritious, delicious, and convenient snacking options.

The Protein Bar Revolution

The protein bar industry has witnessed a remarkable evolution, transforming from a fitness supplement to a mainstream health essential.

With increasing attention to well-being and fitness, protein bars have become go-to snacks for individuals seeking convenient nutritious options.

The market has responded with plenty of choices, ranging from plant-based options to protein sources like cricket protein.

Mordor Intelligence estimates that the size of the Thailand Snack Bar Market will be USD 30.65 million in 2023.

It is projected to reach USD 39.60 million by 2028, with a CAGR of 5.26% from 2023 to 2028.

Major Challenges

Proothie aimed to create a compelling online presence that showcased its innovative cricket protein bars.

Admin seek a platform that offers flexibility to adapt to their business needs.

The ability to scale operations is crucial. Admin wanted a platform that could grow with their business.

For businesses with multiple stores or brands, the capability to manage them centrally is vital.

In the case study, we will know how Bagisto emerged as the platform of choice due to its flexibility, scalability, and other features.

Bagisto is an open-source e-commerce platform designed for businesses of all sizes.

It is built on the Laravel PHP framework and follows the modular and decoupled approach, allowing developers to customize and extend the platform according to business requirements.

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Bagisto provides a range of extensions and features like multi-currency support, and multi-lingual capabilities.

User-Friendly Interface

Bagisto’s intuitive and user-friendly interface streamlined the online shopping experience for Proothie’s customers.

The platform’s design and navigation contributed to increased customer satisfaction, encouraging repeat visits and purchases

Elevating the Shopping Experience

Proothie’s online store, powered by Bagisto, offers a seamless and effortless shopping experience.

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Users can effortlessly navigate through the product catalog.

They can access detailed information about each granola cricket protein bar, and make secure and convenient purchases.

Group Product Listings

The ability to create group product listings on Bagisto became a strategic asset for Proothie.

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By bundling related products or introducing variety packs, Proothie effectively boosted sales and provided customers with options, showcasing a dynamic product catalog.

Product Customization

Bagisto’s robust customization options allowed Proothie to empower its customers by offering personalized protein bar selections.

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This feature not only caters to diverse dietary preferences but also enhances customer engagement and loyalty.

Inventory Management and Order Processing

Bagisto’s robust inventory management tools enable Proothie to track and manage stock levels efficiently.

Efficient inventory management tools provided by Bagisto allowed Proothie to keep track of stock levels seamlessly.

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This capability ensures that popular products are always available, preventing potential loss of sales due to stockouts.

Seamless order processing and real-time order tracking contribute to a positive customer experience.

Responsive Design

Bagisto’s responsive design ensures a seamless shopping experience across various devices.

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Proothie customers can explore the online store, customize orders, and make purchases effortlessly on a desktop, tablet, or mobile device.

Promotion and Discount Tools

Bagisto’s promotional features enabled Proothie to implement dynamic discounts and promotions easily.

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This flexibility not only attracts new customers but also fosters loyalty among existing ones, contributing to sustained growth.


The Proothie-Bagisto partnership stands as an example of the potential of technology in driving innovation and impact in the health food industry.

The power of a visually appealing online store has not only enhanced the brand’s digital presence but has also contributed to its success in a competitive market.

In essence, Bagisto’s comprehensive features provided Proothie with the tools necessary to not only meet customer expectations but also to innovate and stay ahead in a dynamic market.

Bagisto Development services help you to achieve your business goals with various custom solutions and transform your single-seller store into a multi-seller marketplace, NFT marketplace, mobile app, and Saas-based solutions as well.

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