Case Study Magic Salt

Magic Salt: UK Salt Lamp Retailer Establishes eCommerce Store on Bagisto



Use Case





United Kingdom

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Magic Salt is a UK-based Salt Lamp retailer that specializes in selling salt lamps to customers across the country.

Salt lamps are decorative lights made from large pieces of pure Himalayan pink salt when turned on, they give off a warm, soothing glow.

The company offers a wide variety of salt lamp designs, sizes, and colors to suit any taste or home decor.

UK Salt Lamp - magic salt

They pride themselves on selling only 100% authentic Himalayan salt lamps sourced from reputable suppliers.

Their business has built a loyal customer base through its quality products and excellent customer service.

Bagisto development services helped them to build an online store to showcase its product offerings to the world.

Salt Lamp Market in the UK

The market for salt lamps has been growing quickly in the UK over the past several years.

According to Statista, In 2022, it was estimated that over 500,000 lamps were sold across the UK, generating around £2.7 billion in total sales.

UK Salt Lamp

Many people are buying these salt lamps from e-commerce marketplaces because they are attractive and believed to provide some health benefits.

Scientists claim that lamps can purify indoor air by releasing negative ions that bind to allergens, mold, and other pollutants.

Many people find salt lamps make a peaceful addition to a home or office which has increased its sales in the country.

What Challenges did Magic Salt face?

Managing a wide variety of salt lamps and salt products was Magic Salt’s biggest problem.

They required a platform that could expand their product inventory and adjust to their growing business.

Magic Salt wanted to offer clients a seamless and simple online purchasing experience using headless eCommerce.

They wanted a platform that would allow them to easily access customer, product, and sales reports from the admin interface.

To tackle these issues they decided to use Bagisto eCommerce extension as their e-commerce solution.

This case study looks at how Bagisto helped Magic Salt expand online and give customers a better shopping experience.

User-Friendly Interface

The user-friendly interface of Bagisto ensures a smooth browsing and shopping experience for customers which contributes to increasing user satisfaction.


Additionally, it allows for Live Streaming Shopping, which produces excellent videos for marketing uses such as seminars and live streaming.

Responsive Design

By utilizing Bagisto’s responsive design, Magic Salt made sure that its online store operated on various kinds of devices like mobile apps, tablets, or desktops.



In the modern digital world, where people access platforms from many devices, responsiveness is essential.

Scalability and Security

Bagisto’s scalability feature made sure that Magic Salt could manage more traffic and transactions without sacrificing speed as the online business grew.


It also includes Blockchain eCommerce capabilities, which allow it to handle decentralized and peer-to-peer transactions, increasing the platform’s security.

Easy Payment and Shipping

Bagisto facilitates connection with many shipping and payment providers, enabling Magic Salt to give its clients a simple and convenient checkout process.


Magic Salt saw an increase in revenue and an improvement in conversion rates because of this functionality.

In-built SEO Tools

Bagisto offers Magic Salt a range of SEO tools to boost its search engine results and draw in more traffic.

Magic Salt was able to reach a larger audience and improve its internet presence because of this SEO Management.

Octane Support

Bagisto’s Octane Support helps give a smooth user experience with the help of an enhanced caching mechanism and optimized database queries.

This performance optimization helps in increasing customer engagement as the website loads faster which helps in increasing sales on the platform.

End Note

Overall, Magic Salt was able to create a robust and easy-to-use online store that provides clients with a large selection of products because of Bagisto’s features.

Because of the platform’s adaptable and scalable architecture, Magic Salt was able to grow both its clients and products.

In the end, this helped the brand succeed in the market and set it apart from competitors by converting its physical store into an online e-commerce store.

To improve your online business, you can also look into additional Bagisto extensions.

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