Case Study iWHEELS

iWheels – Famous Chinese Automobile Company Build its Online Store with Bagisto



Use Case






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iwheels is an online automobile store from China that is expanding and changing the automotive landscape in step with modern society.

It offers an extensive range of new and pre-owned Motorcycles, MX bikes, ATVs, Scooters, Boats, Jetskis, Outboards, Generators, and Hand Power Tools.

A wide variety of customization options, including performance upgrades and cosmetic modifications, are available in the automotive sector.

Motorcycles and Boats Industry in China

As per Statista, In 2021, 20.2 million motorcycles were sold in China.

The strong demand for motorcycles both locally and abroad has increased the growth of the Chinese motorbike industry.

As per IBIS World, Over the five years until 2023, China’s boat building industry is predicted to generate $2.7 billion in revenue.

By 2020, China has 100,000 yachts with a combined market value of $8.6 billion.

How Bagisto Transforms iWheels into a Renowned Online Automobile Store?

Bagisto as an open-source ecommerce platform built on Laravel, significantly influences and shapes the features and specifications of websites.

By offering features and functionalities of open-source eCommerce solutions, Bagisto development services contributed to the improvement of their online visibility.

Let’s look at the features and functionalities of the store.

Attractive Catalog Management

A well-organized, easy-to-navigate catalog makes it simpler for customers to find the products they are looking for.

Categorization, filtering and search help customers zero in on relevant products quickly.

An engaging catalog keeps customers interested and interacting with products longer, increasing the chances of conversion.

A visually appealing, user-friendly catalog makes shopping a more enjoyable activity for customers.

Profile Management

Customer profile data allows for personalized product recommendations,  promotions, and customized content that matches their interests and purchase history.

Profile management enables customers to save products to wishlists for future consideration and purchase.

Linking orders to a customer profile allows easy access to historical order tracking and status. Customers can review their order history.

Checkout Process and Payment Option

A seamless, straightforward checkout process leads to fewer abandoned carts.

Customers appreciate a checkout process that is simple and quick which leaves them with a positive impression.

Easy checkouts make customers more likely to stay on the site and complete their transactions rather than switching to other sites.

A secure, trusted payment gateway provides customers peace of mind when entering payment info.


Bagisto played an important role in driving iWheels to the forefront of the very competitive online marketplace store sector in the market.

iWheels implementation of innovative online store functionality has been a key driver of its growth and positive reputation.

For inquiries about launching an identical online e-commerce store and starting your online business, please reach out to Bagisto’s sales team.

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