Case Study Ayulem Pastelería

Ayulem Pastelería: Where Innovation Meets Deliciousness with Bagisto E-commerce Platform



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Ayulem Pasteleria, an Argentina-based online bakery, is making waves in the e-commerce industry by offering irresistible pastries with a touch of traditional flavors.

Establishing an online presence and setting up a user-friendly website were initial challenges for Ayulem. They invest their time and resources in the Laravel eCommerce platform to build a strong online platform to cater to their customer base.

Their store has gained immense popularity due to their unique products, impeccable customer service, and innovative marketing strategies.

Ayulem Pastelería - home page

Ayulem Pasteleria, founded in 2007 located in Argentina. With a commitment to quality and innovation, Ayulem has become a popular destination for pastry lovers across the country.

With their intense dedication to providing an exceptional dessert experience.

Ayulem continues to shape the pastry shop in Argentina at Ayulem Mataderos, Ayulem Caballito, Ayulem Villa Luro, and Ayulem Canning.

eCommerce Market in Argentina

Argentina is the 35th largest market for eCommerce with a predicted revenue of US$7,639.8 million by 2023. Placing it ahead of Bangladesh as per eCommerce DB.

It is likely that revenue will display a compound annual growth rate (CAGR 2023-2027) of 13.7%.

Leading to an estimated market size of US$12,764.5 million by 2027.

The Argentina e-commerce market played a significant role in the global growth rate of 9.6% in 2023, with an expected increase of 12.4%.

Like in Argentina, global eCommerce sales are expected to increase over the next years.

Global ecommerce sales are predicted to increase in the coming years, the same as in Argentina.

ecommerce revenue development

Five Markets in the Argentinian eCommerce industry, with the furniture & appliances sector being the largest, contributing 26.9% of the total revenue.

Electronics and media lead the way with a share of 23.8%, and toys, hobby & DIY at 17.9%. Fashion is at 16.0%, while food and personal care make up the remaining 15.5%.

What is the mission of Ayulem and how do they express their passion in their products and customer service?

The main mission of Ayulem is to provide unique and high-quality products, excellent customer service, and a modern and warm environment.

The founders had a dream to offer something different and fill a gap in the market. They wanted to express their passion for every product and ensure that their pastry shop stand out with its attributes.

Ayulem Pastelería products

These attributes include excellent quality and unique flavors, a focus on the customer, and innovative products.

The company is committed to selecting the best raw materials and utilizing new technology to maintain the highest quality standards.

Ayulem has multiple locations, each offering a unique experience for customers to enjoy their products. Despite the growth and experience gained over the years, Ayulem remains dedicated to fulfilling its mission.

How Bagisto Helps the Ayulem Pastelería?

Being an open-source platform, Bagisto is both free to use and customizable. Thus, provides an eCommerce platform for Ayulem Pastelería to display and sell their desserts online and also, customize their online store according to their brand. 

Bagisto offers product management capabilities, enabling Ayulem Pastelería to add, edit, and display their desserts with all the relevant details. They can showcase images, describe ingredients, specify prices, and manage stock levels effortlessly.

Webkul, the parent company of Bagisto, offers a wide range of Laravel development services to cater to diverse requirements.

product description of Ayulem Pastelería

Bagisto helps Ayulem Pastelería establish an online presence, and enhance the customer experience, leading to increased sales and customer satisfaction which accommodate future business growth.

Ayulem Pasteleria Functionality


Navigation Menu

Bagisto provides the tools and features necessary to create a user-friendly and visually appealing website menu.

By leveraging its capabilities like categories and subcategories, Mega Menu, custom links, and search options. Ayulem enhances user experience and improves customer satisfaction. 

navigation menu

This feature enhances the visual appeal of the website’s menu, attracting customers and encouraging them to explore various categories of Ayulem. 

Shopping Cart Functionality

Bagisto offers a robust shopping cart functionality that allows Ayulem’s customers to add products, and view and modify the cart before completing the checkout process. 

Ayulem Pastelería - add to cart

Responsive Design

Bagisto provides a fluid and responsive design that adapts to different screen sizes. Ensuring a seamless shopping experience on all devices, including desktops, tablets, and mobile phones.

The responsive design feature of Bagisto ensures that the shopping experience remains consistent across all devices. Allowing customers to easily navigate through the website, view products, and make purchases without any difficulties.

To ensure an optimal shopping experience on smartphones, store owners using Bagisto can consider developing an exclusive Laravel eCommerce mobile app.


With the help of the Bagisto eCommerce platform, Ayulem has enhanced its online store by offering customizable features and a user-friendly interface

With Bagisto’s scalability, cost-effectiveness, exceptional customer service, and innovative marketing strategies, Ayulem has gained immense popularity among pastry lovers in Argentina.

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