Case Study AL-ASWQ

Revolutionizing B2B Online Marketplaces with Bagisto: A Case Study on Alaswq’s Transformation



Use Case





Saudi Arabia

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AL-ASWQ is a leading b2b marketplace distributor and supplier of industrial supplies, catering to businesses across various industries in Saudi Arabia.

With a customer-centric approach and a commitment to innovation, AL-ASWQ sought a reliable and powerful e-commerce platform to support its rapidly growing business.

This case study explores how the company successfully implemented Bagisto, an open-source e-commerce platform, to revolutionize its online operations and achieve remarkable growth.

Saudi Arabia b2b marketplace store view

The primary objective of AL-ASWQ is to connect suppliers and consumers, revolutionizing their business interactions and streamlining the process.

By leveraging Bagisto’s flexible features, Alaswq aims to provide a user-friendly and efficient platform for business transactions in the Saudi Arabian market.

Analysis of the Ecommerce Market in Saudi Arabia

Ecommercedb evaluates five sectors in the Saudi Arabian eCommerce market. Fashion is the largest market and accounts for 29.7% of the Saudi Arabian eCommerce revenue.

It followed by Food and Personal Care with 26.1%, Electronics and Media with 25.9%, Toys, Hobby & DIY with 10.5%, and Furniture and appliances with the remaining 7.8%.

Saudi Arabia b2b marketplace generic image

By 2023, Saudi Arabia is expected to generate a revenue of US$10,041.7 million in ecommerce, making it the 28th largest market worldwide.

Placing ahead of Belgium, Saudi Arabia stands ahead in terms of ecommerce market size.

Revenue is expected to show a compound annual growth rate (CAGR 2023-2027) of 13.5%. Resulting in a projected market volume of US$16,660.0 million by 2027.

What is the purpose of the AL-ASWQ to start the business?

The purpose of AL-ASWQ is to focus on the B2B buying and selling process by offering a digital marketplace.

Where businesses can display their products, find suppliers and buyers, negotiate deals, and manage their transactions efficiently.

Saudi Arabia b2b marketplace product listing page

The traditional B2B purchasing methods involved extensive paperwork, time-consuming negotiations, and limited access to a wider market.

AL-ASWQ aimed to bridge this gap by creating an online platform that simplifies B2B purchasing and enhances business growth.

How does Bagisto help AL-ASWQ?

Bagisto is an open-source eCommerce framework built on Laravel development that provides a set of functionalities to help businesses build and manage their online stores.

Bagisto helps Alaswq by providing a customizable and scalable eCommerce solution to set up their online B2B marketplace.

Asalwq’s implementation of the Bagisto Laravel platform revolutionized B2B e-commerce in Saudi Arabia, benefitting businesses in the following ways:

B2B Multi-Vendor Marketplace

Bagisto supports multiple vendors on a single platform. Allowing Al-Aswq to create a B2B marketplace where multiple sellers can list and sell their products.

b2b marketplace registration page

Bagisto B2B marketplace helps multiple suppliers register easily on the platform and start selling their products without any extra effort.

Multi-Store Management

AL-ASWQ effortlessly manages and synchronizes inventory, orders, and customer data across its multiple online stores.

This saved time and effort, streamlining operations and ensuring consistency across all storefronts.

b2b marketplace category listing page

Also, offers a comprehensive product catalog management system, enabling Al-Aswq to easily manage product listings, categories, and variations.

User-friendly Interface

Offering a user-friendly interface that enables easy product catalog management, and order processing. This improves the overall user experience of Al-Aswq’s sellers and customers.


By using an open-source Laravel eCommerce platform, Alaswaq’s Saudi Arabia B2B marketplace website can handle a large number of users and high order volumes without compromising speed or performance.

Multilingual and Multicurrency Support

Alaswq offers Multilingual for its local users. This means that users can access the website in different languages i.e. English and Saudi Arabia, ensuring that users can understand and navigate the website easily.

Saudi Arabia b2b marketplace store view change

On the other hand, it supports multicurrencies, enabling users to view and purchase products in their preferred currency.

b2b marketplace currency change


By implementing Bagisto, AL-ASWQ successfully achieved remarkable growth.

It provides a robust and scalable marketplace solution to Al-Aswq. enabling them to create a feature-rich and efficient online marketplace that meets the needs of both vendors and customers.

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