Case Study VIVA

Viva: USA Fintech Firm Goes Online Using Bagisto



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Viva, a US-based Online Bill Payment platform that provides seamless and convenient online mobile top-up and bill payment services to the people.

They aim to simplify the process and eliminate the hassle of physical transactions for individuals.

online payment

Their vision is to become the leading online platform for mobile top-up and bill payment services, revolutionizing the way people recharge their mobile phones and settle their bills.

They make sure that people can manage their essential online bill payments anytime, anywhere.

Bagisto Development Services helped them build a scalable and reliable online platform that also meets their customization needs.

Digital Payments Market in the USA

The Digital Payment market in the USA is currently experiencing a surge in growth from the last few years.

According to Statista, The market is projected to reach US$3,073.00bn in 2024 with an annual growth rate of 10.73%.

online payment

The increasing adoption of mobile payments and E-commerce are the major factors in the growth of this market.

Meanwhile, The growth of new fintech startups has also contributed to the expansion of the digital payments market.

The increasing digitization of businesses has led to a growing demand for digital payment solutions that can streamline transactions and reduce costs.

What problems did Viva face?

Viva wanted a website to provide customers with a seamless and user-friendly payment experience while using their services.

They faced challenges in keeping up with rapidly evolving customer expectations and user experience.

They wanted a website that had the customization that could match their business requirements to provide the best customer experience and for that, they opted to use Bagisto.

The open-source Bagisto platform, built on the Laravel framework, met all their business objectives.

Let’s examine the functionalities of the Bagisto Built site which is robust and secure and also provides the best user experience.

Customization friendly

Bagisto’s modular architecture allowed Viva to incorporate the platform with their current workflows and systems.

online bill payment

The well-designed and visually appealing website gives a sense of legitimacy and professionalism that gives a good impression to people visiting the site.

Responsive Design

Bagisto’s responsive design gives an individual a consistent and user-friendly experience that helps them pay bills using Viva anytime and anywhere.

online bill payment

online bill payment

It is compatible with all devices and adapts to all screen sizes like desktop, mobile, tablets, etc.


Bagisto can handle increased traffic and transactions without compromising performance which gives a smooth user experience.

online bill payment

As the customer base increases its architecture manages it accordingly as the growth increases which makes the website much more effective.

RTL Functionality

Bagisto’s RTL functionality helps people who know languages such as Arabic and Hebrew.

online bill payment

This also helps to cater to the audience that belongs to the Middle East and North African region.

Integrated SEO Resources

With its integrated SEO capabilities, Bagisto helps boost both organic traffic to a website and search engine ranking through optimization.

Octane Support:

Enhancing the user experience by optimizing web page rendering with Octane support ensures quicker loading times and keeps users interested and engaged.

End note

By using Bagisto as its eCommerce platform, Viva successfully addressed its scalability and customization concerns.

Bagisto provided an easy-to-use, flexible solution that enhanced customer satisfaction, simplified operations, and ensured mobile compatibility.

In addition, they delivered the best user experience to the consumers while meeting their business goals.

Bagisto helped Viva’s online bill payment platform elevate their brand in the highly competitive payment market by making it adapt to modern consumer needs.

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