Payment integration was handled through Paystack for domestic customers and PayPal for overseas buyers.
With Bagisto’s content management system, Titilola Ayaba organized its full product catalog with clear descriptions and images.
Case Study
titilolaayaba
Industry
Food
Use Case
B2C
Bagisto
Opensource
Country
Nigeria
Clear Catalog
Sizes, Images, Details
Easy Control
Powered by Bagisto
Wider Reach
Local to Global
Project Snapshot
- URL: titilolaayaba.com
- Country: Nigeria
- Industry Vertical: Food
- Business Insights: Titilola Ayaba scaled from local WhatsApp orders to a multi-currency eCommerce platform serving customers across 11+ countries.
- Platform: Bagisto
Merchant Story: Titilola Ayaba
Titilola Ayaba Enterprise Ltd began as a small family business offering traditional Nigerian food products.
Starting with staples like garri Ijebu, Ofada rice, and plantain flour, the brand grew through word of mouth and trust built in local markets.
As more people showed interest in their products across different regions and countries, especially within the Nigerian diaspora.
Their goal was to make shopping easier for customers while showcasing their full range of items in one place.
They focused on clear packaging, reliable delivery, and simple order processing to give customers a better way to shop for familiar foods.
The online store brought together their passion for local ingredients and their desire to reach more homes both in Nigeria and abroad.
Bagisto Open Source eCommerce platform helped Titilola Ayaba launch its official African food store online and reach customers worldwide.
Insights into the Nigerian Packaged Food Market
Demand for packaged African food products is rising steadily within Nigeria.
It is also growing among the diaspora in countries like the United Kingdom, United States, and Canada.
Statista projects Nigeria’s food market will generate US$39.75 billion in revenue in 2025.
Consumers are looking for clean, labeled, and easy-to-order versions of everyday staples they grew up with.
In Nigeria, the packaged food sector continues to expand due to urban growth, changing lifestyles, and improved logistics.
At the same time, international shoppers are searching online for familiar items like Ofada rice, plantain flour, and palm oil.
These products are often unavailable or overpriced in local ethnic stores.
By offering direct online access to freshly packed Nigerian goods, brands like Titilola Ayaba are filling a growing gap in both local and global markets.
Titilola Ayaba’s Challenge: Managing a Growing Catalog and Meeting Diaspora Demand
Titilola Ayaba was receiving regular orders through WhatsApp and phone calls.
But handling product inquiries, inventory updates, and payments manually became increasingly difficult as demand grew.
With over 100 products in different pack sizes, managing stock and prices was time-consuming.
Customers abroad often requested detailed product information, transparent pricing in their local currencies, and easier ways to place and track orders.
There was no central system to manage product listings, update availability, or handle international shipping preferences.
The team needed a user-friendly platform that could support both local and international buyers while keeping product information accurate and up to date.
How Bagisto Powered Titilola Ayaba’s Shift to Online Retail
Store Setup and Customization
Titilola Ayaba’s team used Bagisto’s open-source setup to build a tailored online store that matched their brand identity and product structure.
The store design focused on simplicity and ease of use, keeping in mind both local shoppers and international customers.
Custom product attributes were created for weight-based variants like 500g, 1kg, and 5kg packs.
These options allowed buyers to select the right quantity directly on the product page without extra steps.
The catalog was uploaded and updated in bulk using CSV files, saving time and effort for the team.
The store also included modules for WhatsApp chat, local pickup in select Nigerian cities, and multi-currency displays to support users from different regions.
Product Catalog Management
Titilola Ayaba offers a wide selection of grains, flours, spices, and ready-to-eat snacks.
With so many items available in different weight options, the team needed a way to organize everything clearly and update the catalog without delay.
Titilola Ayaba used Bagisto’s catalog management system to structure its diverse product range, including flours, grains, spices, and ready-to-eat snacks.
The team uploaded product listings in bulk using CSV files. This made it easier to adjust prices, update availability, and add new items during busy seasons.
Each listing included clear images, ingredient information, and labeled packaging, giving customers confidence in what they were buying.
All catalog changes were made from the admin panel without needing any extra tools, helping the team stay in control of their store at all times.
Mobile Responsive Design
Many of Titilola Ayaba’s customers shop using mobile phones, so the store was built with a layout that adjusts to any screen size.
Pages load quickly, and product details are easy to browse and select on both smartphones and tablets.
This mobile-friendly design has helped increase user engagement and made the shopping experience smoother for customers across different regions.
Result of Building Titilola Ayaba’s Online Food Store with Bagisto
By using Bagisto’s open source eCommerce platform, Titilola Ayaba launched its official online store for traditional Nigerian food staples.
The store is supported by flexible infrastructure and features designed for both regional and international fulfillment.
Customers could view detailed product listings, choose quantity options, and place secure orders through a clean, mobile-ready interface.
This improved accessibility, strengthened customer confidence, and supported Titilola Ayaba’s growing presence in both the local and diaspora food markets.
-
Gave online access to packaged Nigerian food
-
Simplified catalog updates with bulk import
-
Optimized shopping for mobile and desktop
-
Built trust with clear product info and images
-
Reached customers in Nigeria and abroad
