Advertising is a key element of any successful business. The way for advertising is endless, where a video advertising campaign is on top and helps boost e-commerce conversion.
After Google, YouTube is the second-largest search engine platform and more of a direct shopping tool for consumers.
Why is that? The reason behind this same, people are preferring videos (like unboxing, haul videos, and brand content ) to get product information and make the decision to buy or not to buy.
As officially said by Google, “Video has also become a favorite research tool for holiday shoppers. Nearly two-thirds of shoppers say online video has given them ideas and inspiration for their purchase. And more than 90% of these folks say that they’ve discovered new products and brands via YouTube.”
YouTube Shopping feed is a great approach to reach target customers, where they are, and increase conversion.
In this blog, we’ll dive into what YouTube Shopping feeds are and how they’re vital for eCommerce.
What are YouTube Shopping feeds?
Google recently expanded the shopping campaigns on YouTube inventory.
So from onward, YouTube visitors can view shopping product ads on the YouTube home page feed, as well as view product ads when they search for any video on YouTube.
These shoppable ads will be shown to YouTube users based on their behavior or interests.
With mobile, users can be suggested by-products through a carousel containing a minimum of four product grids to feed below to a YouTube ad.
When users watch the video on the desktop, shopping ads will show up on the right side of the top.
When you click, it will redirect to a product landing page and allow shoppers to check out with the product.
You can check the below preview of YouTube shopping Feed ads on a Mobile device –
In the above image, you can see an example of a video shopping ad banner with a True video ad.
More shopping feed for more website visits
Merchants are investing in YouTube ads that are most out of their ad budget, as you will only be paying when users choose to watch or interact with your ads.
Nike, Reebok, and most famous brands opted for shoppable ads under their latest advertising ads. As per the report, on average, advisers achieve over 60% more conversions by adding product feed to their video action campaigns at a lower cost.
More facts that help decide to acquire the YouTube Shopping Feed –
- Next-generation live shopping experience
- According to Google, 70% of YouTube viewers bought a brand as per YouTubers’ Feedback.
- 89% of Shoppers trust influencers on YouTube and feel confident in their purchase
- Higher Conversion rate, up to 60% higher with the YouTube action campaign
- 50% of all watch time of the ad-supported video, actually from YouTube
Simplify YouTube shopping feeds with a Merchant Center account
Advertiser can connect their Google Merchant products feed to the YouTube ads campaign and generate leads directly through YouTube.
This product allows retailers to turn their YouTube video ads into a virtual storefront. How does it really work?
To do so, Google recommends advertisers set up 4 product feeds to the merchant center with a video campaign.
They also add a product image for each product that you want to display in ads.
The result of the product feed will be shown in a product catalogue or search result that links to a detailed product page.
Users can see the product image, price, and respective product name with Book Now button in the grid with YouTube ads.
To set up True View ads, Google allows advertisers to create three types of filtering for the products, they are –
- Choose All Products
- Use Specific Products
- Choose Custom Products
Conclusion
To engage new eyes and win in the market, especially in e-commerce.
You should care about the present marketing practices and their trend strategy.
Hope this blog helps you to understand YouTube Shopping feed ads and their benefits.
Major top eCommerce brands have already taken off and are generating unexpected revenue with less budget.
When you are promoting your brand with YouTube Ads, then it’s a good choice to add your products too with such a campaign through the Google Merchant Center.
That pulls product feeds and allows users to make the purchase directly from YouTube.
However, you should also take care of key points before adding Feeds to your ads.
If you are keen to know more details, Google already mentioned the steps and how it works in this document – Show your products with your YouTube Ads.
Additionally, Webkul also offers custom development services and solutions for your eCommerce store. If you require more details, you can email us at [email protected]
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