Raajita Fashions: Premier Indian Retailer Digitally Powered by Bagisto

Project Snapshot

• URL: RaajitaFashions.com
• Country: India
• Industry Vertical: Fashion
• Business Insights: Raajita Fashions leads India’s ethnicwear market with a rich saree collection, becoming a trusted destination for traditional attire lovers.
• Platform: Bagisto

Merchant Story: Raajita Fashions

Raajita Fashions is an Indian ethnicwear retailer that offers beautiful silk sarees made by traditional weavers from different parts of the country.

The brand features a wide range of sarees like Kanjivaram, Tussar, Mysore Crepe, and Kantha Stitch, known for their rich designs and heritage.

Each saree is chosen with care to reflect true craftsmanship, culture, and style for those who love ethnic wear.

With a focus on quality and tradition, Raajita Fashions makes it easy for customers to shop for sarees online.

It is becoming a well-known name in ethnic fashion, combining classic designs with modern shopping convenience.

Bagisto OpenSource empowered Raajita Fashions to seamlessly launch its online store for silk sarees, including Kanjivaram, Tussar, & handcrafted weaves.

Indian Ethnicwear Fashion Industry Dynamics

The Indian ethnicwear fashion industry is growing steadily, fueled by cultural pride and increasing demand for traditional clothing.

Statista projects that India’s women’s apparel market will generate US$53.13 billion in revenue in 2025.

Silk sarees like Kanjivaram, Tussar, Mysore Crepe, and Kantha Stitch remain popular for their elegance, craftsmanship, and heritage value.

More people are embracing ethnicwear for weddings, festivals, and formal occasions, both in India and abroad.

Online platforms make it easier to explore and buy these handcrafted sarees directly from skilled weavers.

Ethnicwear retailers now offer curated collections through user-friendly websites, bringing tradition to modern shoppers.

The future of Indian ethnicwear lies in strong digital growth, global reach, and continued support for artisan communities.

Raajita Fashions’ Challenge: No Centralized Online Store to Showcase and Sell Handcrafted Silk Sarees

Raajita Fashions faced challenges expanding its ethnicwear business without a centralized online store to showcase and sell handcrafted silk sarees.

To grow efficiently, the brand needed a flexible ecommerce solution to manage its saree catalog, process orders, and ensure smooth customer experience.

After evaluating various options, Raajita Fashions selected the Bagisto platform to build a reliable and user-friendly online saree store.

This case study highlights how Bagisto empowered Raajita Fashions to digitize its operations and connect with saree lovers across India and beyond.

How Bagisto Empowered Raajita Fashions to Seamlessly Launch Its Online Silk Saree and Ethnicwear Store

Store Setup and Personalization

Bagisto enabled Raajita Fashions to launch its official online store with a smooth, user-friendly interface for ethnic fashion shoppers across India.

Its flexible customization options allowed the brand to highlight its cultural identity and curated collection of handcrafted silk sarees.

With Bagisto’s content management system, Raajita Fashions displayed sarees with rich visuals and clear details, building trust and ease for customers.

Product Catalog Management

Raajita Fashions leveraged Bagisto’s robust catalog management system to organize its wide range of silk sarees, from Kanjivaram to Tussar and Mysore Crepe.

The platform’s flexible product attributes and category tools enabled smooth navigation and efficient showcasing of traditional weaves.

With Bagisto’s support, Raajita Fashions expanded its digital reach, making curated ethnic fashion easily accessible to saree lovers across India and beyond.

Mobile Friendly Layout

This cross-device compatibility ensures Raajita Fashions’ customers enjoy a smooth, user-friendly shopping experience across all devices.

With this flexibility, saree lovers can browse collections and place orders anytime, anywhere—via mobile, tablet, or desktop.

Impact of Launching Raajita Fashions’ Online Ethnicwear Store with Bagisto

Raajita Fashions used Bagisto’s open-source eCommerce platform to launch its official online store for handcrafted silk sarees and ethnicwear collections.

The store runs on scalable infrastructure with customizable features suited to a wide range of traditional saree types and weaving styles.

Customers can easily explore curated collections and place secure orders through a responsive, user-friendly interface.

This improved operational efficiency, reinforced Raajita Fashions’ brand identity, and expanded its reach across India and beyond.

• Direct online access to silk sarees.
• Improved catalog and discovery flow.
• Seamless shopping across all devices.
• Stronger brand trust and satisfaction.
• Expanded digital ethnicwear presence.