Glo: Leading Nigerian Telecom Brand Launches Digital Platform Via Bagisto

Industry

Telecommunications

Use Case

B2C

Bagisto

Opensource

Country

Nigeria

Case study Banner Image

Project Snapshot

  • URL: GloWorld.com/ng
  • Country: Nigeria
  • Industry Vertical: Telecommunications
  • Business Insights: Globacom is a Nigerian telecommunications brand offering voice, data, and broadband services to over 261,000+ monthly online visitors.
  • Platform: Bagisto

Merchant Story: Glo

Glo is a Nigerian-based telecommunications brand offering voice, data, broadband, and digital services to millions of users across Africa.

The brand focuses on simplifying communication and enhancing everyday connectivity through reliable networks and customer-centric telecom solutions.

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Driven by innovation and infrastructure-led growth, Glo supports seamless digital access for individuals, businesses, and communities.

Customers choose Glo for its wide network coverage, competitive plans, and consistent service experience across multiple touchpoints.

Bagisto, an open-source commerce framework, supports Glo’s digital service interface to enable smooth navigation and an efficient online user experience.

Glo Challenge: Delivering Seamless Digital Connectivity Online

Glo faced the challenge of presenting its wide range of telecom services online while ensuring clarity, accessibility, and ease of use for a diverse customer base.

The brand required a robust platform to showcase plans, services, and digital offerings while delivering a smooth and reliable online experience.

After evaluating multiple solutions, Glo chose Bagisto to support its digital interface, leveraging its flexibility, scalability, and performance efficiency.

This case study highlights how Bagisto enabled Glo to deliver a streamlined and user-friendly digital experience that supports everyday connectivity needs.

How Bagisto Supported Glo in Building a Seamless Digital Service Platform

Store Configuration and Personalization

Bagisto enabled Glo to structure a digital interface with an intuitive layout for presenting telecom services, plans, and digital offerings.

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The platform supported efficient management of service listings while ensuring smooth navigation and user interactions across the website.

Bagisto’s content management system helped Glo organize services, highlight key offerings, and ensure a smooth online experience.

Product Catalog Management

Bagisto’s catalog management system helped Glo efficiently organize and manage its telecom services and plans.

glo-casestudy-products

The platform’s tools for categories, attributes, and workflows made service management structured, accurate, and easy to handle.

Bagisto strengthened the digital platform, enabling customers to enjoy smooth and seamless access to Glo’s offerings.

Adaptive Layout

This cross-device compatibility ensures Glo’s customers can access all services seamlessly on any device.

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Whether on mobile, tablet, or desktop, users can browse available plans and manage accounts anytime.

Laravel eCommerce Native Mobile App delivers a smooth experience on both Android and iOS for Glo’s Bagisto-powered platform.

Results of Launching Glo’s Digital Platform with Bagisto

Glo launched its official online platform for telecom services, plans, and digital offerings using Bagisto’s open-source framework.

The platform is built on a scalable system with fully customizable features to efficiently manage services, plans, and workflows.

Customers can easily browse offerings, explore plan details, and access services through a mobile-friendly interface.

This improved accessibility significantly strengthened Glo’s ability to serve users more quickly and effectively across all platforms.

Bagisto Development Services enabled the efficient launch of a scalable, customized online store tailored to the brand’s needs.

  • Streamlined catalog and service management.
  • Flexible product and service management.
  • Effortless product browsing and shopping.
  • Seamless access across all devices.
  • Enhanced online visibility and reach.

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