Marcuso Eyewear: USA Premium Eyewear Brand Goes Global with Bagisto

Project Snapshot

• URL: MarcusoEyewear.com
• Country: USA
• Industry Vertical: Eyewear
• Business Insights: USA-based Marcuso Eyewear blends modern design and comfort, powered by a multi-region platform and smart eyewear tech.
• Platform: Bagisto

Merchant Story: Marcuso Eyewear

Marcuso Eyewear is a brand based in the USA that focuses on creating high-quality eyewear.

It provides stylishly crafted frames that merge comfort and customized vision care for the fashion-forward consumer around the world.

Marcuso Eyewear expert in modern design, offering high-performance frames that cater to those who value both style and an active lifestyle.

The store unveiled a multi-region platform with virtual try-on, smart inventory, and locally tailored storefronts.

Bagisto OpenSource e-commerce platform enabled it to seamlessly launch its official store for stylish Eyewear.

Dynamics of the USA Eyewear Industry

USA eyewear trends are shifting toward high-quality frames that combine innovation with classic style.

Statista projects that the revenue in the Eyewear market is projected to reach US$151.37 billion worldwide.

Online platforms have significantly reshaped purchasing behavior, making premium eyewear more accessible and convenient.

There’s a growing demand for eyewear that not only looks great but also offers effective vision solutions.

Digital shopping trends, along with virtual try-on technology, have significantly increased the online sales of eyewear products.

Overall, the eyewear industry reflects a dynamic blend of fashion, digital innovation, and evolving consumer lifestyle needs.

Marcuso Eyewear’s Challenge: Inability to Sell Eyewear Online

Marcuso Eyewear encountered obstacles in scaling its online presence and sales of eyewear.

To scale effectively, the brand needed a reliable eCommerce platform to manage its product catalog, optimize inventory operations.

After looking at different possibilities, it settled on the Bagisto open-source platform to develop a flexible online store.

This case study shows how Bagisto enabled it to go digital and serve the USA’s growing eyewear market.

How Bagisto Empowered Marcuso Eyewear to Launch Its Online Eyewear Store

Store Setup and Personalization

Bagisto helped Marcuso Eyewear kick off its official online store, featuring a user-friendly design tailored just for those who love trendy eyewear.

With Bagisto, it seamlessly displays its high-end frames while maintaining its luxury aesthetic.

With Bagisto’s content management system, it showcased its catalog with rich visuals and clear details, boosting customer trust and ease.

Product Catalog Management

Marcuso Eyewear utilized Bagisto’s powerful catalog management to expertly organize its premium collection of designer frames and eyewear.

Flexible features and category tools enabled smooth navigation and efficient inventory management.

Bagisto helped Marcuso Eyewear expand online, reaching fashion-conscious customers across the USA.

Adaptive Layout

With cross-device compatibility, Marcuso Eyewear ensures that its customers can shop effortlessly regardless of the device they’re using.

This smooth experience allows customers to browse and buy luxury eyewear with ease, whenever and wherever they want, on any device.

Result of Marcuso Eyewear’s eCommerce Expansion with Bagisto

Marcuso Eyewear chose Bagisto’s open-source solution to power its high-end digital storefront for designer frames and eyewear.

The store is built on a scalable framework and offers customizable features that are specifically tailored for eyeware retail.

Shoppers effortlessly browse Marcuso’s eyewear and make secure purchases through a sleek, responsive interface.

The premium experience boosted convenience, trust, and Marcuso’s reputation as a leader in the eyewear industry.

• Enabled seamless browsing of designer frames and eyewear.
• Streamlined catalog and inventory management.
• Delivered a mobile-friendly shopping experience.
• Digitized the boutique experience for premium eyewear discovery.
• Opened worldwide access to the Marcuso collections.