Kaftan Citra : Indonesian Fashion Brand Goes Online With Bagisto

Project Snapshot

• URL: kaftancitra.com
• Country: Indonesia
• Industry Vertical: Fashion
• Business Insights: Kaftan Citra is an Indonesian fashion brand offering elegant kaftans and modest wear designed for special occasions and modern style.
• Platform: Bagisto

Merchant Story : Kaftan Citra

Kaftan Citra offers elegant kaftans and modest wear, blending traditional motifs with contemporary design.

The brand is known for its high‑quality fabrics, intricate embroidery, and comfortable fits.

This Indonesian retailer focuses on delivering stylish, culturally inspired garments for special occasions and everyday wear.

It appeals to fashion‑forward customers who value craftsmanship, modesty, and modern aesthetics.

The Bagisto OpenSource e‑commerce platform empowered Kaftan Citra to manage its catalog and orders as well as and deliver kaftans directly to customers’ doorsteps.

Indonesian Modest Fashion Market Dynamics

The Indonesian fashion e‑commerce market is forecast to grow significantly in 2025.

With modest wear—kaftans, hijabs, and abayas—forming a significant and growing segment.

An eCommerce DB report suggests that revenue in this sector is set to climb at a 17.3 % CAGR between 2025 and 2029, hitting around US $35.51 billion by 2029.

Online platforms are making traditional and contemporary modest apparel more accessible, letting consumers shop for high-quality designs from home.

Convenience features such as flexible sizing filters and easy returns are driving adoption among fashion‑conscious customers.

Specialized marketplaces and boutique sites focused on craftsmanship and sustainable fabrics are gaining traction.

This shift is reshaping how Indonesian shoppers discover and purchase modest fashion in the digital era.

Kaftan Citra’s Challenge: Scaling an Elegant Modest Fashion Marketplace in Indonesia

Kaftan Citra faced difficulty managing its growing range of handcrafted kaftans and modest wear across multiple collections.

The brand needed a reliable online solution to organize product data, streamline order workflows, and deliver a seamless shopping experience.

After evaluating various e‑commerce platforms, Kaftan Citra chose the Bagisto open‑source framework to launch a flexible, easy‑to‑manage store.

This case study demonstrates how Bagisto empowered Kaftan Citra.

They expanded their reach, delighted customers with smooth service, and solidified their presence in Indonesia’s modest fashion market.

How Bagisto Empowered Kaftan Citra to Launch Its Online Modest Fashion Store

Store Setup and Personalization

Bagisto enabled Kaftan Citra to roll out its official online boutique with a refined, user‑friendly layout tailored for modest fashion shoppers.

Its customization options helped the brand highlight its elegant kaftans and modern designs while reflecting Kaftan Citra’s blend of tradition and style.

With Bagisto’s content management system, Kaftan Citra showcased collection with rich imagery and clear details, inspiring customer trust and effortless browsing.

Product Catalog Management

Kaftan Citra used Bagisto’s catalog management system to organize its range of handcrafted kaftans, hijabs, and accessories into well‑defined categories.

The platform’s flexible filters—by fabric, size, color, and occasion—made it easy for customers to find the perfect piece.

With Bagisto’s support, Kaftan Citra streamlined inventory updates and order workflows, expanding its reach across Indonesia’s growing modest fashion market.

Adaptive Layout

Customers experience a seamless, intuitive shopping journey across all their devices thanks to this cross‑device compatibility.

Whether on a smartphone, tablet, or desktop, shoppers can easily explore and purchase their favorite sports gear at any time.

Result of Kaftan Citra’s eCommerce Expansion with Bagisto

Kaftan Citra used Bagisto’s open‑source eCommerce platform to launch its official online boutique for elegant kaftans and modest wear.

The site operates on a scalable framework with features tailored to artisan fashion cataloging and order fulfillment.

Shoppers can explore curated collections, add items to their cart, and complete purchases through a smooth, device‑friendly interface.

This improved shopping experience increased customer satisfaction, elevated brand perception, and strengthened Kaftan Citra’s presence in Indonesia’s fashion market.

• Showcased handcrafted kaftans with clear visuals and descriptions.
• Simplified catalog updates and inventory management for artisan collections.
• Delivered a consistent shopping journey on mobile, tablet, and desktop.
• Built customer trust with elegant design, checkout, and easy returns.
• Expanded market reach with shipping options and order tracking.