Jobelli: Vietnam Undergarments Manufacturer Goes Digital with Bagisto

Project Snapshot

• URL: Jobelli.com.vn
• Country: Vietnam
• Industry Vertical: Undergarments
• Business Insights: Jobelli stands out in Vietnam’s Undergarments market with a premium range blending modern comfort and enduring quality.
• Platform: Bagisto

Merchant Story: Jobelli

Jobelli is a Vietnamese brand specializing in designing, manufacturing, and distributing premium intimate apparel.

Its flagship names, Jobelli and Freeman, offer men’s underwear, women’s lingerie, and socks.

The brand brings over two decades of expertise, known for its quality, competitive pricing, and reliable production capabilities.

Jobelli’s trusted products are backed by a dedicated team focused on customer satisfaction and long-term growth.

Bagisto OpenSource e-commerce platform empowered Jobelli to seamlessly launch its official undergarments store online.

Jobelli’s Challenge: Inability to Sell Intimate Apparel Online

Jobelli struggled to expand digitally due to the lack of a centralized platform to showcase and sell its premium undergarments.

To scale effectively, the brand needed a flexible eCommerce solution to support product variety, order processing, and customer engagement.

After assessing multiple platforms, Jobelli selected the Bagisto open-source solution to launch a streamlined and professional online store.

This case study explores how Bagisto enabled Jobelli to establish a strong digital presence and serve the growing demand across Vietnam.

How Jobelli Built a Scalable Online Store with Bagisto

Store Setup and Customization

Bagisto enabled Jobelli to launch its official online store with a seamless, user-friendly interface tailored for intimate apparel shoppers.

Its flexible customization features helped align the storefront with Jobelli’s brand identity, showcasing its full range of men’s underwear, women’s lingerie, and socks.

With Bagisto’s robust content management system, Jobelli presented its collections with rich visuals and precise product details, enhancing customer confidence and ease of purchase.

Product Catalog Management

Jobelli leveraged Bagisto’s powerful catalog management system to structure its diverse range of men’s underwear, women’s lingerie, and socks.

The platform’s flexible attribute and category features enabled intuitive browsing and streamlined handling of style, size, and color variants.

With Bagisto’s support, Jobelli strengthened its digital presence, making premium intimate apparel easily accessible to customers across Vietnam.

Flexible Layout

This cross-device compatibility ensures Jobelli’s customers enjoy a smooth, consistent shopping experience across all devices.

With this flexibility, shoppers can easily browse and purchase premium intimate apparel anytime, anywhere—on mobile, tablet, or desktop.

Result of Powering Jobelli’s Online Expansion with Bagisto

Jobelli successfully launched its official online store for premium intimate apparel using Bagisto’s open-source eCommerce platform.

The platform offered scalable features and easy-to-use tools tailored to the needs of fashion retail.

Customers could comfortably browse men’s underwear, women’s lingerie, and socks through a clean, mobile-friendly interface.

Bagisto helped Jobelli improve shopping convenience, build customer trust, and grow its digital presence in Vietnam.

• Gave customers easy access to Jobelli’s premium undergarments online.
• Made catalog and inventory management more efficient.
• Delivered a smooth and responsive shopping experience on all devices.
• Helped strengthen Jobelli’s brand and customer relationships.
• Supported Jobelli’s growth in Vietnam’s online fashion market.