Globe Electric: Indian Retailer Adopts Bagisto for eCommerce Journey

Globe Electric is an Indian company offering high-quality, energy-efficient electrical and lighting solutions for all sectors.

The company offers a wide range of products, including LED lights, fans, modular switches, and wiring accessories.

It also partners with top electrical brands to deliver trusted products nationwide.

Committed to innovation, safety, and service, Globe Electric remains a trusted name for modern electrical solutions across India.

Bagisto platform enabled Globe Electric to seamlessly launch its online store on the Open Source e-commerce platform.

Dynamics of Indian Electrical Industry

The Indian electrical industry is witnessing rapid transformation driven by technological advancements, urbanization, and growing infrastructure needs.

Statista projects that India’s electrical equipment market will generate a value added of US$8.60 Billion in 2025.

A significant shift has been observed in consumer preferences toward energy-efficient and sustainable solutions.

Demand for LED lights, energy-saving fans, modular switches, and wiring accessories is rising across residential, commercial, and industrial sectors.

Digital transformation is reshaping the industry’s landscape as more retailers and manufacturers adopt eCommerce platforms to reach a wider customer base.

Online sale and purchase of electrical products have become more prominent due to convenience, competitive pricing, and greater accessibility.

Consumers now expect detailed product information, reliable delivery, and easy service support through digital channels.

Competitive market dynamics and rising customer expectations are pushing companies to innovate continuously.

As the industry evolves, a strong digital presence has become essential for success in the Indian electrical market.

What Challenges Did Globe Electric Face?

Globe Electric aimed to expand beyond its offline stores, prompting a move toward online sales.

To ensure a smooth transition, the company required a reliable, user-friendly eCommerce solution with flexible customization capabilities.

After thorough evaluation, Globe Electric chose the Bagisto e-commerce extension to efficiently manage its online operations.

This case study showcases how Bagisto supported Globe Electric in scaling and strengthening its digital presence.

How Bagisto Powered Their Digital Transformation

Store Configuration and Personalization

Bagisto helped Globe Electric’s store admin set up its online electrical store quickly and efficiently through an intuitive, user-friendly interface.

The platform’s flexible customization options allowed them to tailor the site to meet specific business requirements.

Using Bagisto’s content management system, Globe Electric effectively presented its products, specifications, and key details to enhance customer experience.

Product Catalog Management

Globe Electric benefited significantly from Bagisto’s robust catalog management system to handle its extensive range of electrical products.

With a diverse inventory of LED lights, fans, modular switches, and wiring accessories, the platform efficiently managed the growing product lineup.

Bagisto’s product attributes and category features enabled easy organization of items by type, specifications, and usage.

With Bagisto’s support, Globe Electric successfully expanded its catalog to meet the increasing demand in the online electrical market.

Responsive Layout

This cross-device compatibility ensures Globe Electric’s customers enjoy a seamless, user-friendly shopping experience across all devices.

This flexibility lets users browse and buy LED lights, fans, switches, and wiring accessories anytime, on any device.

Optimized SEO for a Seamless Experience

Globe Electric utilized Bagisto’s built-in SEO management tools to enhance its online visibility and improve search engine rankings.

This strategy attracted more visitors, increased organic traffic, and strengthened its position in the electrical products market.

Bagisto’s advanced performance features, including optimized caching and efficient database queries, ensured consistent and reliable site performance.

These performance optimization reduced loading times, delivering customers a faster and smoother shopping experience.

Final Notes

Bagisto played a key role in Globe Electric’s growth by providing a reliable platform for its e-commerce operations.

Bagisto’s services enhanced their brand credibility and offered easy customization, leading to increased sales and stronger customer engagement.

Expanding with Bagisto extensions can further amplify online reach and support sustained growth in the electrical products market.

Partnering with Webkul’s Laravel developers ensures seamless operations and long-term scalability for Globe Electric’s digital business.