Case Study Attire by Preet

Attire by Preet: Indian Fashion Store Built Online via Bagisto

Industry

Fashion

Use Case

B2C

Bagisto

Opensource

Country

India

Case study Banner Image

Project Snapshot

  • URL: attirebypreet.com
    Country: India
    Industry Vertical: Fashion
    Business Insights: Attire by Preet brings a modern take on Indian ethnicwear, blending traditional craftsmanship with contemporary elegance.
    Platform: Bagisto

Merchant Story: Attire by Preet

Attire by Preet is a boutique fashion brand offering ethnic Indian wear with a modern twist.

From elegant kurta sets to bridal ensembles, each piece reflects timeless artistry and detail.

homepage-merchant

The brand wanted to expand its reach by launching an online store for its growing customer base.

They needed a solution that could present their product range with clarity and brand consistency.

With Bagisto, they created a streamlined store that delivers both beauty and functionality.

Insights Into the Indian Fashion Market

India’s fashion market is rapidly growing, with high demand for ethnic and fusion wear.

Customers today prefer brands that combine traditional aesthetics with modern silhouettes.

Statista projects the Indian fashion market will generate US$24.35 Billion in revenue by 2029.

Indian fashion

Online fashion shopping is driven by visuals, variety, and ease of access across devices.

To stay competitive, brands must offer personalized experiences and organized product navigation.

Attire by Preet’s Challenge: Lack of a Scalable Platform to Sell Fashion Products Online

Attire by Preet operated mainly through offline channels and social media promotions.

Managing orders, inventory, and showcasing collections became time-consuming and unstructured.

The brand needed a centralized platform to handle product updates and customer interactions.

They also wanted a design that reflected the premium look and feel of their clothing range.

Finding a flexible and scalable solution became necessary to support their growth plans.

How Bagisto Powered Attire by Preet’s Entry into Online Retail

Store Setup and Customization

Bagisto provided the flexibility Attire by Preet needed to build their online fashion store from the ground up.

With an intuitive Content Management System, the brand could easily update pages, banners, and promotional sections.

home page

Custom themes and layout options helped reflect their aesthetic and highlight key product collections.

Product categories, filters, and size variants were structured to simplify the browsing experience.

The store was optimized for mobile responsiveness to serve customers shopping across devices.

Product Catalog Management

Bagisto’s built-in catalog management system allowed Attire by Preet to organize their product range with precision.

They could add detailed information for each item, including size, fabric type, and style preferences.

category case study

Managing stock, pricing, and product images became easier through a single dashboard.

The brand could quickly update seasonal collections and highlight new arrivals with minimal effort.

This helped maintain a consistent flow of fresh content and a smooth shopping experience.

Mobile Responsive Design

Attire by Preet’s online store was built to offer a consistent shopping experience across all screen sizes.

attire by preet mobile view

category page mobile view

The mobile layout ensures faster load times, clear visuals, and simple navigation for fashion shoppers.

The team optimized product pages, filters, and checkout steps for touch-based interaction.

Result of Building Attire by Preet’s Online Fashion Store with Bagisto

By launching their store with Bagisto, Attire by Preet brought their ethnic collections to a wider online audience.

The platform helped them maintain a polished brand identity across all digital touchpoints.

Store management became easier with centralized control over inventory, listings, and design updates.

Customers now enjoy a clean, responsive, and reliable shopping experience across all devices.

  • Faster updates to fashion collections

  • Simple dashboard for store management

  • Organized catalog with quick filtering

  • Mobile-friendly layout for all devices

  • Flexible design reflecting brand style

 

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