Aammii: Indian Wellness Retailer Established Online Via Bagisto

Aammii is an Indian government-backed initiative providing essential commodities at subsidized rates through its Tharcharbu Santhai (Relief Market).

Focused on public welfare, Aammii sources essentials directly from farmers and producers to ensure quality, affordability, and transparency.

By bridging the gap between suppliers and consumers, Aammii supports local livelihoods while reducing the financial burden on households.

The platform follows a socially responsible retail model, aiming to make basic goods accessible to all, especially during economic hardship or inflation.

Bagisto platform boosted its presence, offering tailored features and functionalities to enhance its online store operations.

Dynamics of Indian Wellness Industry

The Indian wellness industry has evolved rapidly, driven by increasing health awareness, rising disposable incomes, and a renewed focus on preventive care.

Statista projects that the Indian Health & Wellness market will generate US$2.30 Billion in revenue by the end of 2025.

Spanning sectors like nutrition, personal care, fitness, and mental well-being, the industry has embraced holistic health as a lifestyle choice.

Ayurveda, yoga, and natural remedies have gained mainstream traction, blending tradition with modern wellness trends.

The rise of digital platforms has further accelerated growth, enabling easy access to wellness products across the country.

E-commerce has become key, enabling consumers to buy essentials like health foods, hygiene items, and supplements online.

This shift empowers smaller retailers while urban consumers increasingly opt for curated wellness kits and personalized products.

Government support for traditional health systems and wellness tourism has also fueled sector expansion.

With technology and consumer behavior evolving, the Indian wellness industry continues to diversify and innovate.

What Challenges Did Aammii Face?

Aammii struggled to make its wide range of wellness and daily use products available beyond its physical store, showing the need for an online store.

Without a digital platform, Aammii was missing the chance to reach more people looking for affordable, essential products.

To grow and serve more customers, they needed a simple, flexible system that was easy to manage and could be customized.

After looking at different options, Aammii chose the Bagisto e-commerce platform for its strong features and ease of use.

This case study shows how Bagisto helped Aammii set up its online store, reach more customers, and grow its business.

Store Setup and Personalization

Bagisto enabled Aammii to smoothly launch its online wellness store through an easy-to-use and intuitive interface.

With Bagisto’s strong customization options, Aammii tailored the platform to match its unique product range and operational needs.

Bagisto’s content management system allowed Aammii to present its essentials with clear details and organized listings, improving the overall shopping experience for its customers.

Product Catalog Management

Aammii greatly benefited from Bagisto’s powerful catalog management system.

Bagisto’s flexible product attributes and category features helped them easily organize their wide range of wellness and essential products.

With Bagisto’s support, Aammii smoothly expanded its online catalog to better meet the growing needs of its customers.

Enhanced SEO Tools

Utilizing Bagisto’s built-in SEO management tools, Aammii optimized its online store for better search engine performance.

This improved visibility, raised search rankings, and brought more organic traffic to the website.

Seamless Experience

With Octane Support, Bagisto enhances its caching system and optimizes database queries, significantly boosting performance.

This results in faster loading times and a smoother, more reliable shopping experience for users.

Ending Words

Bagisto played a crucial role in Aammii’s growth by providing a reliable platform that met all their requirements.

Bagisto’s services boosted Aammii’s credibility with customers and allowed important customizations for their online store.

By leveraging Bagisto, Aammii strengthened its brand reputation and experienced notable growth in online sales.

Explore more Bagisto extensions to expand your online presence and unlock your business’s full revenue potential.

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