Merchant Story: Mustalzam
Mustalzam is a Bagisto medical marketplace based in Riyadh, Saudi Arabia.
Its catalog covers blood glucose meters, stethoscopes, surgical tools, dental devices, elderly care items, and first aid kits.
Buyers range from clinics and hospitals to dental practices and home users.
Mustalzam calls itself the first Arab platform built just for selling medical devices online.
It sells some products under its own name, and others through independent sellers who list and manage their own stock.
One such seller is SCMSKSA, a supplier that runs its own store inside the Mustalzam marketplace.
Shoppers browse the storefront in Arabic, with an English option, and checkout supports mada, Visa, Mastercard, and Apple Pay.
Mustalzam’s Challenge: One Catalog, Many Medical Sellers
Selling medical gear online in Saudi Arabia took more than a single store.
Mustalzam needed independent sellers to sign up, list their own stock, and fill their own orders. Buyers still had to shop from one combined catalog, though.
Each seller’s listings needed clear labels, so buyers could see who they were buying a health product from.
It also had to work in Arabic first. Local payment methods and shipping needed to reach cities across the Kingdom.
A business weighing a similar seller network can hire Laravel developers to scope that kind of build.
Behind the Bagisto Medical Marketplace
Bagisto is an open-source e-commerce framework with a built-in multi-vendor marketplace module for running many sellers from one store.
The same platform can also run as headless e-commerce, for stores that want a separate front end.
By contrast, Mustalzam runs a standard storefront, without that split.
A Seller Program Built Into the Storefront
Its seller program runs on Bagisto, with its own sign-up and login flow for new sellers.
Once a seller registers, they list products under their own store profile. Each listing then carries a “sold by” label, so buyers know who fulfils the order.
Mustalzam’s own stock and its sellers’ listings sit in one catalog. Buyers search and check out from a single storefront no matter who ships the order.
What the marketplace setup adds
- Seller storefronts — each registered seller manages their own store profile and product listings
- Combined catalog search — one search bar covers Mustalzam’s own stock and every seller’s listings at once
- Sold-by labels — each listing shows which seller fulfils it, so buyers know who they are ordering from
- Scheduled seller payouts — registered sellers get paid out on a fixed cycle after a completed order
A Checkout Built for Saudi Buyers
Bagisto’s Laravel backend powers the storefront, with an Arabic, right-to-left layout and an English toggle for buyers who prefer it.
Checkout supports mada, Visa, Mastercard, and Apple Pay, covering the payment methods Saudi shoppers use most.
Results of the Bagisto Medical Marketplace
Mustalzam’s own seller sign-up page states the scale its marketplace has reached so far.
The catalog search stays built for high performance even as more sellers join.
Every listing runs through the same Bagisto backend, no matter which seller owns it.
Sellers can also extend their own stores through Bagisto Extensions, without a rebuild of the marketplace core.
Laravel e-commerce Native Mobile App is also available, for sellers who want their storefront on Android and iOS.
- Grew a seller community of more than 1,000 independent medical suppliers
- Combined Mustalzam’s own stock and seller listings into one marketplace catalog
- Reached more than 1,000 serviceable postal codes across Saudi Arabia
- Pays sellers out within 15 days of a completed order
- Runs an Arabic-first checkout with local payment methods, including mada and Apple Pay
