Guma-Promet: Serbian Tire Brand Goes Digital with Bagisto

Project Snapshot

• URL: Guma-Promet.rs
• Country: Serbia
• Industry Vertical: Automotive
• Business Insights: Guma-Promet, a Serbian brand, delivers high-performance tires through its Bagisto-powered online store.
  
• Platform: Bagisto

Merchant Story: Guma-Promet

Guma-Promet is a Serbian tire brand known for durable, high-performance solutions across various vehicles.

With decades of expertise, it delivers reliable tires to individual and commercial clients across Serbia.

It combines expertise and customer focus to ensure quality, safety, and performance across all tire segments.

With a bold embrace of digital innovation, it is streamlining operations and expanding its reach like never before.

It uses Bagisto Open Source to deliver a seamless e-commerce experience and grow its digital presence.

Dynamics of the Serbian Tire Industry

Serbia’s tire market is shifting toward durable, performance-driven solutions, reflected in every product by Guma-Promet.

IBISWorld projects Serbia’s tire industry revenue to hit €1.3 billion in 2025, ranking 15th in Europe.

Online platforms have made performance-driven tires more accessible across Serbia and nearby regions.

Demand is rising for reliable tires that offer safety, durability, and top performance across all vehicles.

Digital shopping and seamless eCommerce have driven steady growth in online tire sales.

It blends manufacturing expertise, convenience, and trust in today’s evolving automotive landscape.

Guma-Promet’s Challenge: Expanding Online to Reach More Vehicle Owners and Tire Buyers

Guma-Promet aimed to grow online and reach more customers seeking reliable, high-performance tires.

The brand needed a strong eCommerce platform to handle product variety, bulk orders, and secure transactions.

It chose the Bagisto Open Source platform for its flexibility, scalability, and ease of customization.

This case study shows how Bagisto helped it go digital and meet the rising demand for quality tires online.

How Bagisto Enabled Guma-Promet to Launch Its Online Tire Store

Store Setup and Personalization

Bagisto helped Guma-Promet launch a sleek, user-friendly online store for tire buyers across Serbia.

With Bagisto, it showcases its full tire range while reinforcing its trusted automotive identity.

With Bagisto’s content management system, showcases detailed tire specs and visuals to boost trust and ease buying.

Product Catalog Management

Guma-Promet used Bagisto’s catalog management to organize its wide range of tire products efficiently.

Bagisto’s flexible tools enabled easy navigation and streamlined bulk tire management.

It helped the brand connect with customers across Serbia through a seamless and reliable online store.

Flexible Layout

With cross-device compatibility, Guma-Promet offers a seamless and user-friendly shopping experience on any screen.

Customers can easily browse and purchase tires anytime, anywhere—whether on mobile, tablet, or desktop.

Results of Launching Guma-Promet’s Online Tire Store with Bagisto

Guma-Promet used Bagisto’s open-source platform to launch a modern online store for high-quality vehicle tires.

The store leverages scalable infrastructure and customizable tools to manage a wide range of tire types and specifications.

Customers can browse products and make secure, hassle-free purchases through a sleek, mobile-friendly interface.

The seamless experience boosts convenience, builds trust, and strengthens Guma-Promet’s presence in Serbia’s tire market.

• Enabled smooth browsing of performance tires.
• Improved catalog navigation and user experience.
• Delivered a mobile-friendly shopping journey.
• Brought in-store trust online with easy discovery.
• Expanded tire access across Serbia and beyond.